Challenge

The Wilbur family has always stayed close to its roots since their farm was established in California in 1869. Their long commitment to farming led to launching Wilbur Packing Company in 1992 to lend a farmer’s perspective to food production. 

With the existing prune market already impacted on Amazon and without any internal staff with experience, Wilbur Packing required assistance to streamline the launch of their brand both in their own eCommerce website along with a full-fledged Amazon launch.

Strategy

We began by asking ourselves: what is the best way for us to position against other prune brands?

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Impact

Over a 12 month period – ranking within the top 5 units for organic prunes, increased online revenue by 150%, decreased advertising cost by 50% and assisted with their establishment into the Costco retail program.

Lab 916 has helped take our Amazon business to the next level. We continue to partner with Lab 916 and we are pleased with the exceptional results his company has helped us achieve.

Richard Wilbur

President at Wilbur Packing

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