Lab 916: From Challenges to Nomination - Our Journey to the 2023 Amazon Ads Partner Awards


Every challenge faced by a company is a stepping stone towards greater achievements. At Lab 916, we’ve always embraced challenges as opportunities. Today, we’re thrilled to announce our nomination as a finalist for the Challenger Award in the Americas at the 2023 Amazon Ads Partner Awards.

Our Journey:

From the moment Lab 916 onboarded its first client, we embarked on a mission to drive excellence in the Amazon advertising domain. Over the years, our growth trajectory has been marked by significant milestones, each reflecting our commitment to our clients and our prowess in the Amazon marketplace.

  • Clientele and Brands: We’ve served over 700 brands, providing them with the tools and strategies to thrive in the competitive Amazon landscape. From startups launching their first product to established brands seeking to enhance their Amazon presence, our client portfolio is a testament to the trust businesses place in us.
  • Revenue Impact: In 2022, with an ad spend of over $4.38M across all accounts, we managed a total revenue exceeding $55M. Our strategies not only ensured efficient ad spends but also maximized returns for our clients. And 2023 is shaping up to be even more promising. Despite being early in the year, with a spend of over $5M, we’ve already driven ad sales of over $13M.
  • Innovative Launches: Our approach is holistic. Beyond advertising, we’ve launched 12 new seller accounts/brands on Amazon in 2022, and this number grew to 15 by September 2023. Each launch was backed by meticulous research, strategy, and execution.
  • Optimization at Scale: Lab 916 has optimized over 15,000 ASINs for retail readiness. This includes refining product titles, enhancing bullet points, creating compelling thumbnail images, setting up A+ content, grouping variations, and streamlining FBA setups. This massive undertaking ensures that each product we touch is positioned for success.
  • Problem-Solving Prowess: We’ve opened and resolved over 10,000 technical cases on Amazon, demonstrating our commitment to resolving challenges and ensuring seamless operations for our clients.
  • Diverse Expertise: Our experience spans every Amazon category. Whether it’s electronics, fashion, home goods, or any niche segment, our strategies are tailored to the unique demands and opportunities of each category.
  • Global Expansion: Lab 916 has been instrumental in expanding brands globally. We’ve facilitated the expansion of 20+ brands from the USA to international marketplaces like the UK, Germany, and Japan. Additionally, we’ve assisted 10+ brands in making their mark in the USA marketplace.
  • Continuous Learning and Growth: Our journey is characterized by continuous learning. We’ve attended significant industry events, kept ourselves updated with the latest in ad tech, and consistently integrated new learnings into our strategies.

As we reflect on our achievements, we’re filled with gratitude for the trust our clients place in us and the unwavering dedication of our team. Our nomination for the 2023 Amazon Ads Partner Awards is a testament to this commitment, and we’re just getting started.

The Amazon Ads Partner Awards:

The Amazon Ads Partner Awards

The Amazon Ads Partner Awards recognize the best in the industry – those who push boundaries, think out of the box, and drive results. Being nominated in the Challenger category is not just an honor; it’s a testament to our team’s unwavering commitment and passion.

Our Vision for the Future:

Being recognized by Amazon is a significant milestone, but for us, it’s just the beginning. We’re committed to continuing our innovative approach, fostering stronger client relationships, and setting new benchmarks in Amazon Advertising.


This achievement wouldn’t have been possible without our dedicated team, our clients who trust us with their brands, and partners like Amazon who recognize and support our endeavors.

As we look forward to the awards ceremony in October, we’re filled with gratitude and excitement. Regardless of the outcome, this nomination reinforces our mission and fuels our drive. Here’s to many more challenges and triumphs ahead!

Stay tuned for updates from the awards ceremony and more insights from our team. Interested in partnering with an award-nominated Amazon Advertising agency? Contact us today!

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