Increase your return on ad spend, decrease your ad costs, and increase your conversion rate: all leading to more revenue for your brand!
Our PPC management for Amazon wins more customers and wins awards, really.
We make sure you get higher sales and more customer clicks
Do you need anything not found below? Let us know and we'll add it to your marketing plan.
We beat over 1000+ agencies to win the Amazon Challenger Award, it didn't happen by accident.
We will never pass you off to a junior marketer and you will always work directly with the leaders at Lab 916.
We are always a phone call or e-mail away.
For brands spending up to $20K per month in ad spend
For brands spending up to $49K per month in ad spend
For brands spending over $50K per month in ad spend
Still have more questions? Feel free to include your question in your custom marketing plan request.
Amazon PPC (Pay-Per-Click) is a powerful tool for placing your products right where customers are most likely to see them – at the top of Amazon search results. By bidding on specific keywords related to your products, you gain valuable visibility, driving more traffic to your listings. This targeted approach leads to higher conversion rates since your ads reach customers actively seeking your products. With Lab 916’s expertise in Amazon PPC, you can effectively control your budget, tailor your campaigns, and see measurable results that maximize your return on investment.
Amazon PPC is uniquely tailored to ecommerce, focusing exclusively on product listings. Unlike broader platforms like Google or Facebook, Amazon PPC places your products directly in front of consumers who are ready to buy, not just browse. This means your ads are highly targeted, reaching an audience with a strong intent to purchase. With Lab 916, you’ll leverage this platform-specific advantage to create campaigns that speak directly to your ideal customers, driving sales and boosting your Amazon success.
Keyword research is crucial in Amazon PPC as it determines how effectively your ads reach the right audience. By identifying and bidding on the right keywords, your products appear in searches most relevant to your target customers. Lab 916 employs advanced tools and strategies to uncover high-performing keywords, ensuring your ads not only reach a large audience but the right one. This approach is key to maximizing your ad spend and increasing your product visibility.
Setting an effective Amazon PPC budget involves understanding your goals, market competition, and desired ROI. At Lab 916, we work closely with you to define these parameters and develop a budget strategy that maximizes your ad spend efficiency. We balance aggressive tactics for quick wins with long-term strategies for sustained growth, ensuring your budget delivers the best possible returns.
Lab 916 specializes in a range of Amazon PPC ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Each type serves a unique purpose, from driving sales for specific products to enhancing brand awareness. Our team’s expertise in these varied ad formats allows us to tailor a strategy that fits your specific business needs and goals.
Success in Amazon PPC is measured through a combination of metrics such as Click-Through-Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). At Lab 916, we go beyond these basic metrics to delve into deeper insights like customer behavior and market trends. This comprehensive analysis allows us to continuously optimize your campaigns for the best performance and ROI.
Absolutely. The beauty of Amazon PPC, and our approach at Lab 916, is its adaptability. We continuously monitor campaign performance, making data-driven adjustments to keywords, bids, and ad copy as needed. This flexibility ensures that your campaigns remain effective and competitive in the ever-changing Amazon marketplace.
Staying ahead in Amazon PPC means constantly being in tune with the latest platform updates, market trends, and advertising technologies. At Lab 916, we’re committed to ongoing education, industry research, and leveraging our extensive experience. This proactive approach keeps your campaigns at the forefront of effectiveness and innovation.
The timeline for seeing results from Amazon PPC can vary based on several factors, including the competitiveness of your product category and the maturity of your Amazon presence. However, with Lab 916’s strategic approach, many clients begin to see positive shifts in visibility and sales within weeks of campaign launch.
What sets Lab 916 apart is our specialized focus and deep expertise in Amazon PPC. Unlike generalist agencies, we live and breathe Amazon, giving us a nuanced understanding of its unique environment. Our clients benefit from this specialization through tailored strategies, innovative solutions, and measurable results that drive growth and profitability on Amazon.