Amazon A+ Content, also known as Enhanced Brand Content or EBC is one of the most effective ways to boost conversion and provide a branded shopping experience throughout your entire listing on Amazon.

It allows Brand Registered Sellers to showcase the unique value proposition of their products through enhanced images and text placements.

Adding EBC to your product detail pages may result in higher conversion rates, increased traffic, and increased sales when used effectively. Consumer studies suggest that A+ content has worked to increase conversions up to 30%.

Our project managers consult with your brand to build EBC thats customized for the Amazon Marketplace & designed to encompass all products as an extension and premium representation of your brand.

The information in your EBC does not always have to be about your product specifically.

It’s a great place to begin discussing your brand, history, or any extra supplemental information to establish credibility and complete the look and feel of a professional brand.


In the EBC’s we create for clients at Lab 916, each module serves a different purpose. We use every element of the EBC to present information about your products and brand that we couldn’t cover in thumbnails and bullets.

EBC’s may include callouts, breakdowns, comparison charts, detailed brand information (including about us, brand story, and mission information), and more.