Before you invest your time and money into Amazon PPC services, keep in mind that managing an effective Amazon PPC advertising strategy can be a complex and time-consuming task.
Amazon PPC management requires a solid strategy and knowledge of the marketplace and its algorithm to monitor and adjust for success. These things are attained through expertise and experience.
That’s why Amazon businesses choose to outsource their Amazon PPC management service to specialized agencies or freelancers to bypass the learning curve and start seeing results!
In this blog post, we’ll discuss 9 reasons why Amazon businesses should outsource their Amazon PPC services. From support and advice to increased visibility; time and cost savings, you’ll see why outsourcing your PPC management to the Lab 916 experts can be a game-changer for your business.
What is Amazon PPC?
We’re sure you know what Amazon PPC is by now, but just to recap: Amazon PPC is a form of online advertising that allows businesses to bid on specific keywords and phrases in order to have their products displayed in search results and on product detail pages.
When a customer clicks on one of these ads, the business pays a fee to Amazon. This type of advertising is a great way for businesses to increase their visibility on the platform and reach more potential customers.
By targeting specific audiences and tracking the performance of their campaigns, businesses can make data-driven decisions to optimize their advertising efforts.
Benefits of Using PPC Campaigns
Increased Visibility
One of the benefits of Amazon PPC: it allows businesses to target specific audiences based on keywords, demographics, and interests. This means that businesses can reach customers who are actively searching for products like theirs, increasing the chances of making a sale.
Better Return on Investment (ROI)
Another major benefit of using Amazon PPC is that it can help you achieve a better return on investment. Effectively managing your campaigns and targeting the right keywords, will help increase the chances of your ads being seen by potential customers, which can lead to more sales and a better ROI.
Cost-effective
One of the most significant benefits of using Amazon PPC is that it can be a cost-effective way to increase sales. It differs from traditional forms of advertising because businesses only pay for Amazon PPC advertising when a customer clicks on their ad. This means that businesses can control their advertising costs and only pay for the traffic they receive.
What do all these benefits have in common? They are conditional upon effective ppc management.
Types of PPC Advertising
When it comes to advertising on Amazon, there are a variety of options available to businesses. Including the following:
1. Sponsored Products
Sponsored Products are a great way to increase visibility and drive sales on Amazon. These ads appear at the top of search results and are sponsored by businesses.
2. Sponsored Brands
Sponsored Brands, also known as headline search ads, allow businesses to promote their brand and multiple products within one ad. These ads feature the business logo and up to three products, providing a great way to increase brand awareness and drive sales.
3. Sponsored Display
Sponsored Display ads are a great way to reach customers across Amazon and its network of sites. These ads can be targeted to specific audiences based on their browsing and shopping behavior, as well as their interests.
4. Video Ads
Video Ads are a highly engaging and interactive way to showcase your products on Amazon. These ads can be used to introduce new products, highlight key features, and even offer exclusive deals.Â
Partnering with an agency, such as Lab 916, can help you navigate the different types of Amazon PPC ads mentioned above and create a strategy that works best for your business.
Why is Amazon PPC Management Important
Amazon PPC management is a vital part of any e-commerce business that wants to increase its visibility and sales on the platform.
When it comes to managing your Amazon PPC campaigns, it’s important to remember that it’s not just about setting up the ads and letting them run. Effective PPC management involves a variety of tasks and skills, including the ability to understand consumer behavior and the Amazon algorithm, which is constantly evolving.
Elements of Amazon PPC Management
If you want to run effective PPC campaigns, it requires the following:
- Keyword research: Identifying the most relevant and profitable keywords to target in your campaigns.
- Ad creation: Writing compelling ad copy and creating eye-catching images or videos to be used in your ads.
- Campaign setup: Setting up and organizing your campaigns, ad groups, and keywords in a way that makes it easy to track performance and make adjustments.
- Bid management: Monitoring your bids and adjusting them as necessary to ensure that your ads are showing up in the most profitable positions.
- Performance monitoring: Tracking the performance of your campaigns allows sellers to make adjustments to optimize results.
- Reporting: Creating regular reports to track your progress and measure the success of your campaigns.
Each of the above are where outsourcing to an Amazon Marketing Management Agency can be of major value.
Benefits of Outsourcing Amazon PPC Management
A couple of ways outsourcing Amazon PPC Management Services can help your business succeed on the Amazon platform include the following:
Competition Analysis
By monitoring the performance of the competition’s campaigns, businesses can make informed decisions about their own PPC strategy and stay ahead of the competition in the marketplace.Â
Amazon PPC management agencies have industry knowledge and tactics to help businesses identify gaps in their strategies and adjust accordingly to stay ahead of the competition.
Data and Analytics
PPC management provides businesses with a wealth of data and analytics that can be used to make informed decisions about their advertising efforts. By tracking the performance of campaigns, a PPC management agency will be able to leverage the data and analytics to identify what is working and what needs to be adjusted. Additionally, this data can be used to optimize ad campaigns, improve landing pages, and increase conversion rates.
To sum it up: An Amazon PPC agency helps businesses stay on top of the latest trends and updates and make sure your PPC campaigns are up-to-date and relevant to the audience. Amazon PPC management services are available to help businesses tackle this complex task by focusing and dedicating their time, expertise, and resources.Â
Let’s take a look into the specifics of what Amazon PPC Advertising Services to Lab 916 Amazon marketing Agency can do below.
Common Issues To Avoid When Outsourcing PPC Management
Outsourcing your Amazon PPC management to a specialized agency can be a great way to improve your advertising efforts and drive more sales to your business. However, as with any outsourcing decision, there are certain challenges and issues that you may encounter if you don’t do your research.
Here are a few common issues that Amazon sellers may face when outsourcing PPC management:
1. Communication barriersÂ
One of the biggest challenges of outsourcing PPC management is communication. It can be difficult to communicate your needs and goals effectively to an agency that may be located in a different time zone or speak a different language.
2. Lack of transparency
Some PPC management agencies may not provide transparent reporting or access to your account, making it difficult to evaluate the performance of your campaigns or make adjustments as needed.
3. Different strategiesÂ
Different PPC management agencies may have different strategies and approaches to managing your campaigns, which can make it difficult to achieve consistent results.
4. Hidden costs
Some PPC management agencies may charge hidden fees or upsell additional services, which can make it difficult to accurately budget for your PPC efforts.
5. Lack of control
Outsourcing your PPC management may mean giving up some level of control over your campaigns, which can be challenging for some sellers.
To avoid these issues, it’s important to do your research and select a PPC management agency that has experience and expertise in Amazon PPC, clear communication channels, transparent reporting, and a good reputation. And one of the best options for a PPC management agency is Lab 916, the team of optimization experts.
9 Reasons To Outsource Your Amazon PPC Management Services and Partner With Lab 916
Outsource Amazon PPC management to Lab 916 specialized Amazon marketing agency to reach more potential customers, increase your visibility, drive more sales faster, and stay on top of the ever-evolving Amazon algorithm and consumer behavior– all while skipping the learning curve.
Take a look at the 9 major reasons to outsource to Lab 916 below.
1. Expertise and Experience
One of the main reasons for outsourcing your Amazon PPC management to Lab 916 is for expertise and experience in the field as an Official Amazon-Advertising Partner.
With years of experience in effectively optimizing and managing Amazon PPC campaigns, the Lab 916 team of professionals understand the intricacies of Amazon advertising and can help you identify the most relevant and profitable keywords, create compelling ad copy, and track the performance of your campaigns.
2. Customized Solutions
Lab 916 offers customized solutions tailored to the needs of your business. We understand that every business is unique and that one-size-fits-all solutions will not work for everyone. Therefore, we work with you to create a PPC management plan that is specifically tailored to your business.
This can include targeting specific demographics and creating targeted ad campaigns to reach the most relevant audience.
3. Campaign Optimization
Another benefit of working with Lab 916 is our proven ability to optimize your campaigns for better results.
This can include identifying and eliminating ineffective keywords and ad groups, as well as allocating your budget in the most effective way. We leverage experience and data from every vertical for a custom strategy that fits your business.
We will be able to monitor your bids and adjust them as necessary to minimize wasted ad spend and ensure that your ads are showing up in the most profitable positions to always perform at their best.
Additionally, Industry-leading AI powers all of our advertising optimizations and your dedicated account manager supercharges your campaigns with AI.
4. Performance Tracking and Reporting + Transparency
Lab 916 is fully transparent and provides you with regular reports on the performance of your campaigns, including metrics such as click-through rate, conversion rate, and return on investment. These reports can provide valuable insights into what is working and what needs to be adjusted, allowing you to make data-driven decisions to optimize your advertising efforts.
- We will provide you with all the data and updates of your campaign
- Regular progress tracking
- Weekly reporting
- Shared roadmap to track all advertising tasks
5. Proactive Monitoring and Management
Lab 916 Amazon PPC advertising services continuously monitor and manage your campaigns, which means that we will be able to identify and address any issues as soon as they arise. This proactive approach can help to minimize wasted ad spend and ensure that your campaigns are always performing at their best.
6. Advanced Tools and Technology
Lab 916 is always active and hands-on, we use technology and human creativity to power campaigns with access to advanced tools and technology that can provide you with an edge in terms of PPC management.
We use these tools to analyze and optimize your campaigns, which can lead to better results and higher sales. But we don’t over automate. Human creativity powers all of our advertising decisions.
7. Scalability
Lab 916’s services are scalable, which means we can adapt to the needs of your business. Whether you are a small or large business, we can provide you with the right PPC management services to suit your needs.
8. Save Time & Costs
Outsourcing your PPC management to Lab 916 can also help you save the time and money it takes to hire and train an in-house team to manage your campaigns. Instead of managing your PPC campaigns in-house, you can allocate that time and money to focus on other aspects of your business.
An experienced Amazon marketing agency or freelancer will also be able to identify areas where your budget can be better allocated, such as product development, which can result in even more cost savings. Plus, we work within your budget with no hidden costs.
9. Communication & Support
The Lab 916 PPC management team will provide clear communication and prompt support. You can expect regular updates on your campaigns, and any issues or concerns you have will be addressed promptly. Additionally, we will be available to answer any questions you have and provide guidance on how to improve your campaigns.
How To Outsource Amazon PPC Management Services
When outsourcing Amazon PPC services, there are several key considerations that Amazon sellers need to keep in mind to ensure they are getting the best results from their investment.
Before jumping into that you’ll need to take a couple of steps to prepare yourself.
Step 1: Set Goals and Objectives
Before outsourcing Amazon PPC services, it is important to clearly define your goals and objectives. This will help you to choose the right PPC management agency and ensure that they understand what you want to achieve with your campaigns.
One way to start is by evaluating your current PPC performance: Take a look at your current PPC performance and identify areas where you could use improvement. This will help you to understand your specific needs and communicate them to potential Amazon marketing agencies that you want to work with.
Step 2: Research and Compare PPC Management Agencies
Once you have identified exactly what PPC management services you are looking for, its important to research and compare different options to find the right PPC management agency for your business. This will help you to identify the best agencies that align with your goals and budget.
Once you’ve established your goals and objectives and you’re ready to research possible partners, you’ll need to consider the following:
Budget
Different PPC management agencies offer different pricing models, so it is important to understand what you can afford and how much you are willing to invest in your campaigns.
Experience
It is important to work with a PPC management agency that has proven history in managing Amazon PPC campaigns. They should be able to demonstrate their success in managing similar campaigns for other businesses.
Tech & Tools
Ensure that the PPC management agency you are working with has access to advanced tools and technologies that will enable them to analyze and optimize your campaigns, which can lead to better results.
Reputation and Reviews
Research the reputation of the PPC management agency and read reviews from previous clients to get an idea of their level of expertise and the quality of their services.
Check out some of Lab 916’s success stories here.
*Pro Tip: Contact potential agencies & ask the right questions
When speaking with potential agencies that you may want to work with, make sure to ask the right questions to determine if they are a good fit for your business.
Some important questions to consider include:
- How do you stay up-to-date with the latest trends and changes in the Amazon algorithm?
- How do you evaluate and select keywords for your campaigns?
- How do you measure and report on the performance of your campaigns?
- How do you handle negative keywords and bid management?
By following these key considerations, you can properly prepare yourself to find the right PPC management agency for your business.
Once you have a good understanding of your needs and have done your research, you’ll be able to confidently select an agency that can help you achieve your advertising goals.
Step 3: Schedule an Account Audit
If you choose to outsource Amazon PPC management with Lab 916, the very first step is to schedule an audit with us. This will give us the opportunity to review your Amazon presence and allow you the opportunity to discuss your goals and objectives, budget, and pain points with our team of experts. From there we will create a strategy and outline the scope of work, timelines, cost, and other important details so you can start seeing results!
The Lab 916 Difference
The best advertising software available
We give you the most precise PPC for Amazon advertising optimization with our wide expertise in PacVue Marketplace advertising, sales & intelligence. This is one of the best software solutions to help grow your business on Amazon and beyond.
Your own Dedicated Manager
We become part of your team, you will have our team of experts at your disposal, guiding you every step of the way with your own dedicated manager to guide you and help answer any questions along the way.
Strategy that gets results
Our innovative and strategic team of experts will create a personalized action plan for your particular goals and scale accordingly. We’ve done it for hundreds of companies and we are confident that we can achieve the results you want, too.Â
A-Z Services
We strategically set up all available Amazon advertising formats. That includes Amazon Sponsored Products & Amazon Sponsored Brands, ASIN-targeting, Video Ads, and much more! We will be the expert by your side to manage your account while managing the included software and offering our support and recommendations with regular communication.
Final Words
Outsourcing Amazon PPC management to Lab 916 offers a range of benefits for Amazon sellers and businesses. Lab 916’s expertise and experience in campaign optimization, performance tracking and reporting, proactive monitoring and management, cost savings, time savings, scalability, advanced tools and technology, and customized solutions are all reasons why working with us can help increase visibility and drive sales on the Amazon platform.Â
By considering these factors and investing in a reputable PPC management service like Lab 916, businesses can ensure that they are getting the best results from their advertising efforts and maximize their return on investment. Ultimately, outsourcing Amazon PPC management to Lab 916 can help businesses to focus on other aspects of their business, while still being able to achieve their desired goals and objectives on Amazon. Contact us to get started!
