AMAZON SERVICES
Vendor Central Management for Brands Amazon Actually Takes Seriously
If you sell through Vendor, you already know it's nothing like Seller Central. POs, terms, chargebacks, penalties, AVS, shortages—most "Amazon agencies" have never seen any of it. We manage your Vendor channel end-to-end, protect your margins, and help you plan for hybrid or Seller when it makes sense.
+1 (916) 382-2523
Mon–Fri, 9am–8pm PT
$250M+
Amazon Revenue Managed
15+ Years
Serving Established Brands
Award Winner
Amazon Ads Partner
Featured
on Amazon.com
Who Needs Vendor Central Management?
Manufacturers & CPG brands with strong retail/distributor sales
Companies receiving inconsistent or declining POs
Brands facing chargebacks, shortages, or profitability erosion
Teams overwhelmed by Amazon's Vendor workflow: EDI, routing, prep, AVS
Brands unsure whether Amazon is pushing them toward Seller
Companies who have no internal Amazon specialist and don't want one
If you're looking for someone to "optimize PPC", this is not the service. If you need a team who understands Vendor operations and economics, this is exactly the service.
Complete Vendor Central Management
Everything Vendor Requires
PO Management & Forecasting
Monitoring incoming POs
Routing guide compliance
Confirmations, ASN management, and chargeback avoidance
Forecasting & inventory planning with your ops team
Coordination with warehouses, 3PLs, distributors
Profitability & Terms Oversight
Analysis of Amazon's cost structure, allowances, and terms
Chargeback recovery
Margin audits (vendor terms vs. seller economics)
Vendor negotiation guidance
Profitability modeling for Vendor, Seller, and hybrid
Content, Catalog & Brand Management
Managing item setup via templates or Vendor Catalog
A+ Content, images, Brand Store (if hybrid)
Ensuring content stays consistent across Vendor & Seller
Coordination with Brand Registry
Prevention of rogue ASINs and unauthorized listings
Compliance, Logistics & Chargeback Reduction
Prep requirements & carton guidelines
Shipping accuracy & compliance with routing
Penalty monitoring & recovery
AVS (Amazon Vendor Services) guidance
Escalations for recurring issues
Hybrid Strategy (Vendor + Seller)
Which SKUs should stay on Vendor
Which SKUs are better as Seller
Assortment decisions: packs, bundles, exclusives
Migration planning if Amazon pushes you to Seller
Hybrid catalog architecture: overlapping vs non-overlapping SKUs
Most agencies can't speak intelligently about Vendor, let alone a hybrid model. This is where we're strongest.
Vendor Central Isn't "Amazon, but easier." It's a Different World.
Vendor Central Complexity
POs instead of orders
Compliance penalties
Chargebacks for routing issues
Allowances eroding margin
AVS reps pushing programs
EDI + warehouse coordination
No control over pricing
Retail algorithms deciding inventory
Seller Central Benefits
You get one single point of accountability
You get an operator, not a task-taker
You get a channel that either earns its keep—or we tell you why it shouldn't be a priority
You get a channel that either earns its keep—or we tell you why it shouldn't be a priority
You get a channel that either earns its keep—or we tell you why it shouldn't be a priority
Why this matters
Vendor + Seller together make Amazon powerful—but only if someone knows how to operate both. We do.
Our 4-Phase Vendor Management Framework
Phase 1 — Vendor Audit & Margin Analysis
Terms analysis
Allowances & chargebacks review
PO history analysis
Retail contribution margin modeling
Supply chain & warehouse assessment
Phase 2 — Stabilize Vendor Operations
Fix recurring chargebacks
Update compliance & routing
Clean catalog mismatches
Improve item setup accuracy
Create escalation paths
Phase 3 — Improve Execution & Content
Optimize product detail pages
Enhance A+ Content and imagery
Improve catalog structure
Update brand messaging
Test and iterate content
Phase 4 — Long-Term Strategy
Decide SKU split across channels
Reduce margin bleed
Improve sell-through
If needed: plan a controlled Vendor → Seller transition
Quarterly performance & strategy resets
Vendor Central Management Pricing
Option A
Full Vendor Management
For manufacturers & CPG brands that need end-to-end Vendor management.
PO management
Chargebacks
Catalog/content updates
Compliance
Reporting
Hybrid guidance
Pricing
Custom (based on PO volume + catalog size)
Option B
Vendor + Seller Hybrid Management
Most brands end up here eventually.
Everything in full Vendor management
Seller Central operations
Ads management
Hybrid SKU strategy
Dual-channel reporting
Note
If Amazon is already signaling a Vendor sunset, we'll recommend the Vendor-to-Seller Transition Program instead.
Real Client Scenarios
Vendor brand losing margin
Chargebacks were eroding profitability. We
rebuilt routing, fixed EDI issues, and recovered penalties.
Amazon pushing a Seller transition
We built Seller Central, moved strategic SKUs, and retained Vendor for a subset of items.
Retail-first manufacturer entering
ecommerce
We created a compliant Vendor setup and
hybrid Seller strategy to protect retail
relationships.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z M 18.501 19.001 L 22.501 19.001 L 23.501 15.001 L 18.501 15.001 L 18.501 13.001 C 18.501 11.971 18.501 11.001 20.501 11.001 L 23.501 11.001 L 23.501 7.501 C 23.501 7.501 20.444 7.501 19.144 7.501 C 16.429 7.501 14.501 9.158 14.501 12.201 L 14.501 15.001 L 10.501 15.001 L 10.501 19.001 L 14.501 19.001 L 14.501 27.501 L 18.501 27.501 Z" fill="transparent" height="35.00369999999999px" id="ypctQ2JoH" width="35.0037000000001px"><path d="M 0 35.004 L 0 0 L 35.004 0 L 35.004 35.004 Z" fill="transparent" height="35.003699999999995px" id="gunzQydij" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.981413" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35.003699999999995px"/><path d="M 8 11.5 L 12 11.5 L 13 7.5 L 8 7.5 L 8 5.5 C 8 4.47 8 3.5 10 3.5 L 13 3.5 L 13 0 C 13 0 9.943 0 8.643 0 C 5.928 0 4 1.657 4 4.7 L 4 7.5 L 0 7.5 L 0 11.5 L 4 11.5 L 4 20 L 8 20 Z" fill="transparent" height="20.000010000000003px" id="BReLpuFzM" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(10.501 7.501)" width="13px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 17.613 14.489 C 13.629 14.819 10.018 11.653 8.92 9.653 C 8.916 9.645 8.904 9.647 8.902 9.656 C 7.698 14.198 9.008 19.234 11.956 21.871 C 11.76 22.1 10.231 23.985 7.511 24.002 C 7.501 24.002 7.497 24.015 7.506 24.021 C 15.006 28.348 25.505 22.634 25.505 13.889 L 27.49 10.016 C 27.493 10.009 27.487 10 27.479 10.001 L 24.142 10.515 C 20.036 7.526 17.044 11.834 17.613 14.489 Z" fill="transparent" height="35px" id="z9ja2cslW" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="WsIfV_9qk" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 10.113 4.988 C 6.128 5.318 2.517 2.153 1.42 0.153 C 1.415 0.145 1.404 0.147 1.402 0.155 C 0.197 4.698 1.507 9.733 4.456 12.37 C 4.259 12.6 2.73 14.484 0.01 14.501 C 0 14.501 -0.004 14.515 0.005 14.52 C 7.505 18.848 18.004 13.133 18.004 4.388 L 19.989 0.515 C 19.993 0.508 19.987 0.5 19.978 0.501 L 16.641 1.015 C 12.535 -1.974 9.543 2.334 10.113 4.988 Z" fill="transparent" height="15.998323674928294px" id="OkQFhcSnI" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.990075856575178px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 12 15 L 7.501 15 L 7.501 27.499 L 12 27.499 Z M 12 9.75 C 12 10.993 10.993 12 9.751 12 C 8.508 12 7.501 10.993 7.501 9.75 C 7.501 8.508 8.508 7.501 9.751 7.501 C 10.993 7.501 12 8.508 12 9.75 Z M 19.5 15 L 15 15 L 15 27.499 L 19.5 27.499 L 19.5 21.249 C 19.5 20.283 20.282 19.5 21.249 19.5 C 22.215 19.5 22.999 20.283 22.999 21.249 L 22.999 27.499 L 27.498 27.499 L 27.499 19.5 C 27.499 17.015 25.135 15 22.796 15 C 21.464 15 20.276 15.653 19.5 16.674 Z" fill="transparent" height="35px" id="O0rLyLYAy" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="jZJeKFad1" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 Z" fill="transparent" height="12.49867871110765px" id="RIbzJL_pQ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 15)" width="4.499524335998755px"/><path d="M 4.5 2.25 C 4.5 3.492 3.493 4.5 2.25 4.5 C 1.007 4.5 0 3.492 0 2.25 C 0 1.007 1.007 0 2.25 0 C 3.493 0 4.5 1.007 4.5 2.25 Z" fill="transparent" height="4.499534334941724px" id="URceBkGHW" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 7.501)" width="4.499524335998755px"/><path d="M 4.5 0 L 0 0 L 0 12.499 L 4.5 12.499 L 4.5 6.25 C 4.5 5.283 5.282 4.5 6.249 4.5 C 7.215 4.5 7.999 5.283 7.999 6.25 L 7.999 12.499 L 12.498 12.499 L 12.499 4.5 C 12.499 2.015 10.135 0 7.796 0 C 6.464 0 5.276 0.653 4.5 1.674 Z" fill="transparent" height="12.49867871110765px" id="MadyAM_6_" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15 15)" width="12.498678711107651px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 26.998 10 L 26.998 24.999 C 26.998 26.103 26.103 26.999 24.998 26.999 L 10 26.999 C 8.896 26.999 8 26.103 8 24.999 L 8 10 C 8 8.896 8.896 8.001 10 8.001 L 24.998 8.001 C 26.103 8.001 26.998 8.896 26.998 10 Z M 21.999 17.5 C 21.999 19.985 19.985 21.999 17.499 21.999 C 15.014 21.999 13 19.985 13 17.5 C 13 15.015 15.014 13 17.499 13 C 19.985 13 21.999 15.015 21.999 17.5 Z M 23.006 12 L 22.997 12" fill="transparent" height="35px" id="lja2DleF3" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="xvyfWPnpZ" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 18.998 2 L 18.998 16.998 C 18.998 18.103 18.103 18.998 16.998 18.998 L 2 18.998 C 0.896 18.998 0 18.103 0 16.998 L 0 2 C 0 0.895 0.896 0 2 0 L 16.998 0 C 18.103 0 18.998 0.895 18.998 2 Z" fill="transparent" height="18.9980016398266px" id="GJb2jRpoX" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(8 8.001)" width="18.997991640883626px"/><path d="M 8.999 4.5 C 8.999 6.985 6.985 8.999 4.5 8.999 C 2.015 8.999 0 6.985 0 4.5 C 0 2.014 2.015 0 4.5 0 C 6.985 0 8.999 2.014 8.999 4.5 Z" fill="transparent" height="8.999048671997508px" id="VJaUN8aZ_" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(13 13)" width="8.999048671997508px"/><path d="M 0.009 0 L 0 0" fill="transparent" height="1px" id="wzau5HB7B" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(171, 199, 212)" transform="translate(22.997 12)" width="1px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 35 35" xmlns="http://www.w3.org/2000/svg"><g d="M 0 35 L 0 0 L 35 0 L 35 35 Z M 20.5 17.5 L 15.5 14.5 L 15.5 20.499 Z M 24.35 9.941 C 22.261 9.658 19.942 9.5 17.5 9.5 C 15.057 9.5 12.739 9.658 10.649 9.941 C 8.796 10.192 7.501 11.829 7.501 13.699 L 7.501 21.301 C 7.501 23.171 8.796 24.807 10.649 25.058 C 12.739 25.341 15.057 25.499 17.5 25.499 C 19.942 25.499 22.261 25.341 24.35 25.058 C 26.204 24.807 27.499 23.171 27.499 21.301 L 27.499 13.699 C 27.499 11.829 26.204 10.192 24.35 9.941 Z" fill="transparent" height="35px" id="Gs_q6YwVo" width="35px"><path d="M 0 35 L 0 0 L 35 0 L 35 35 Z" fill="transparent" height="35px" id="hUKjKQH28" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.98" stroke="rgb(27, 56, 69)" transform="translate(0 0)" width="35px"/><path d="M 4.999 3 L 0 0 L 0 5.999 Z" fill="transparent" height="5.9993657813316705px" id="TRegc5Igj" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(15.5 14.5)" width="4.99947148444306px"/><path d="M 16.849 0.441 C 14.759 0.158 12.441 0 9.999 0 C 7.556 0 5.237 0.158 3.148 0.441 C 1.295 0.692 0 2.328 0 4.198 L 0 11.8 C 0 13.67 1.295 15.306 3.148 15.557 C 5.237 15.841 7.556 15.998 9.999 15.998 C 12.441 15.998 14.759 15.841 16.849 15.557 C 18.703 15.306 19.998 13.67 19.998 11.8 L 19.998 4.198 C 19.998 2.328 18.703 0.692 16.849 0.441 Z" fill="transparent" height="15.998318749160763px" id="AZUAgbjVH" stroke-dasharray="" stroke-linecap="butt" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(171, 199, 212)" transform="translate(7.501 9.5)" width="19.997885937772242px"/></g></svg>)