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AMAZON SERVICES

Amazon SEO That Brings the Right Traffic to Your Listings

Amazon SEO is not "stuff more keywords in the title." We analyze how your customers actually search, rebuild your keyword strategy, and clean up the technical SEO so your products can rank, your ads stop carrying all the weight, and your brand doesn't look like a hacked-together seller account.

Get a Fast Quote for Amazon SEO

See Our Amazon Creative Work

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

Amazon SEO Is for You If…

You're already on Amazon, but rankings and sessions are flat or declining.

You're spending on ads, but organic visibility is weak, so you're buying all your traffic.

Your listings were built years ago by distributors, resellers, or a previous agency, and have never had a serious SEO pass.

You're an established brand and your Amazon presence doesn't match the quality of your website or retail.

Filter (blunt):

If you're testing one SKU with no inventory or budget, you don't need us yet. If Amazon is (or should be) a meaningful line on your P&L, you can't afford sloppy SEO.

What You Actually Get (Beyond "We'll Add Some Keywords")

This service is focused on search visibility and indexing. The words, angles, and conversion-focused copy live primarily under Amazon Listing Optimization.

Keyword & Search Intent Mapping

Deep keyword research across high-intent, money keywords (exact + phrase)

Long-tail and problem/solution terms

Branded and competitor terms where relevant

Cluster terms by intent and relevance, not just volume

Decide which terms drive ranking goals, defensive vs offensive strategy

On-Listing SEO Placement Strategy

Build a placement map for each SKU or family

Title keyword priorities

Bullet/feature keyword themes

Description/A+ SEO support

Keep titles human-readable while hitting key terms

Align SEO strategy with your brand positioning—no keyword soup

Backend & Technical SEO Cleanup

Optimize backend search terms: no repetition, no wasted characters

Check and fix browse nodes / category placement

Optimize attributes and item specifics

Fix parent/child structure and variation logic

Remove SEO landmines that risk flags or drag relevance down

SEO + Ads Alignment

Map primary and secondary keywords into ad strategy

Identify organic-first vs paid amplification targets

Flag negative or 'avoid' terms due to poor intent or margins

Provide clear guidance for ad management

Ensure SEO and PPC work together, not against each other

You're not just getting a keyword dump. You're getting a coherent Amazon search strategy tied to how you actually make money.

Amazon SEO Is the Foundation. Listing Optimization and Creative Are the Walls and Roof.

Amazon SEO (this service)

Research, indexing, structural setup, keyword strategy.

Amazon SEO (this service)

Research, indexing, structural setup, keyword strategy.

Amazon SEO (this service)

Research, indexing, structural setup, keyword strategy.

Amazon Listing Optimization

The actual customer-facing copy (titles, bullets, description) and persuasive angles.

Amazon Listing Optimization

The actual customer-facing copy (titles, bullets, description) and persuasive angles.

Amazon Listing Optimization

The actual customer-facing copy (titles, bullets, description) and persuasive angles.

Product Image Optimization, A+, Brand Story, Store, Video

The visual and narrative layer that converts the traffic SEO brings in.

Product Image Optimization, A+, Brand Story, Store, Video

The visual and narrative layer that converts the traffic SEO brings in.

Product Image Optimization, A+, Brand Story, Store, Video

The visual and narrative layer that converts the traffic SEO brings in.

Amazon SEO gives you relevance and visibility.

Listing Optimization + creative give you conversion and brand fit.

Ads plug into both: your campaigns work better when the underlying SEO and listings are correct.

If you want both SEO and copy in a single engagement, we'll typically pair Amazon SEO with Amazon Listing Optimization and Product Image Optimization for priority SKUs.

get a quote for bundled services

From Random Keywords to a Real Amazon SEO Strategy

Baseline & Data Review

Review current rankings, search term reports, sessions, and category position. Look at competitors and search results for your key terms.

Keyword & Opportunity Mapping

Build keyword clusters around core product terms, use-cases, problems, and attribute-based searches. Identify gaps: terms you should be ranking/advertising on but aren't.

SEO Blueprint Per SKU / Family

Create an SEO blueprint for each prioritized SKU or family with target keywords, placement priority, relevancy notes, and alignment with your brand rules.

Implementation & Follow-Up

Hand off clear implementation instructions or implement directly if we're managing your listings. Set realistic expectations for timing.

What You Stop Dealing With Once Amazon SEO Is Handled

You Stop:

Guessing which keywords matter vs. which ones just look big in a tool.

Letting resellers and distributors dictate how your brand is indexed on Amazon.

Relying 100% on ads because your organic visibility is nonexistent.

Doing one-time "title tweaks" with no underlying strategy.

Instead, You:

Have a documented keyword strategy for the products that matter.

Know exactly where each keyword should live (title, bullets, backend, ads).

Can justify SEO decisions with data instead of gut feel.

Stop wasting ad budget on irrelevant traffic.

Real Client Situations

See how SEO plugged into full-funnel growth in our case studies

Legacy Food Brand With Distributor-Built Listings

We rebuilt the Amazon SEO around actual shopper search terms instead of internal product names. Organic sessions grew steadily, and ad performance improved because traffic became more relevant.

Supplements Brand Over-Indexed on the Wrong Keywords

They were chasing high-volume but low-intent terms. We re-centered SEO on specific conditions/use-cases, pruned junk terms, and aligned ads. Blended TACOS improved as we stopped paying for irrelevant traffic.

Home & Kitchen Brand Launching a New Line

We created SEO blueprints before launch so listings, images, and ads all lined up behind the same keyword strategy from day one. The line gained traction faster instead of flailing for months.

How We Price Amazon SEO

Pricing depends on catalog size, category complexity, and whether you need strategy only or full implementation. Most established brands invest between $5K–$15K for a comprehensive SEO rebuild across priority SKUs.

This service is often bundled with Amazon Listing Optimization and Product Image Optimization for a complete listing overhaul.

get a custom quote

Frequently Asked Questions

Amazon SEO (this page) focuses on keywords, indexing, structure, and strategy. Listing Optimization focuses on writing the actual listing copy (titles, bullets, description) and on-page persuasion. They work together, but they're not the same thing.

It depends on competition and how aggressive you are with ads and pricing, but typically you start to see meaningful movement over 4–12 weeks after implementation, not 48 hours.

We can do both. Some clients want a strategy their internal team executes. Others want us to handle everything end-to-end, usually combined with Listing Optimization.

No. Anyone promising exact rank positions is lying. We can give you a realistic path to compete for certain terms and help you track progress.

Not by default. This service focuses on SEO and indexing. Most brands pair it with Listing Optimization, Product Image Optimization, and A+ Content for a full creative rebuild.