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Amazon Storefront Design for Serious Brands

Your Storefront is the only "website" you control inside Amazon. We design Stores that look like your brand — and act like a sales funnel.

With one Store project, we help you:

Make Amazon look like a real extension of your brand, not a reseller page.

Guide shoppers from hero SKUs into the rest of your catalog.

Increase AOV with smart cross-sells and product groupings.

Give your ads a high-converting landing page instead of a generic PDP.

Book Storefront Strategy Call

View Storefront Case Studies

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

$250M+

Amazon Revenue Managed

15+ Years

Serving Established Brands

Award Winner

Amazon Ads Partner

Featured

on Amazon.com

Most Amazon Stores Are Just Pretty Catalogs

A lot of Stores look "nice." Very few are built with a clear path from ad click → add-to-cart → repeat purchase.

You might recognize your Store if:

It's basically a grid of tiles dumped on one page.

Your hero products are buried under everything else.

There's no clear path for new vs. returning customers.

Your brand story, packaging, and retail presence are nowhere to be seen.

You're sending Sponsored Brands / DSP traffic there but never look at Store analytics.

What You Get With Lab 916 Storefront Design

Store Strategy & Architecture

We define your Store's structure: key pages, navigation, and how shoppers should move between product families. This prevents the "everything on one page" mess.

Store Strategy & Architecture

We define your Store's structure: key pages, navigation, and how shoppers should move between product families. This prevents the "everything on one page" mess.

Store Strategy & Architecture

We define your Store's structure: key pages, navigation, and how shoppers should move between product families. This prevents the "everything on one page" mess.

Page Layouts & Modules

Wireframed, then fully designed layouts for your Home page, hero product pages, and major collections — built with Amazon's Store modules, not against them.

Page Layouts & Modules

Wireframed, then fully designed layouts for your Home page, hero product pages, and major collections — built with Amazon's Store modules, not against them.

Page Layouts & Modules

Wireframed, then fully designed layouts for your Home page, hero product pages, and major collections — built with Amazon's Store modules, not against them.

Conversion-Focused Creative

Clean, on-brand tiles and banners that communicate fast on mobile: clear hooks, proof, and visual hierarchy.

Conversion-Focused Creative

Clean, on-brand tiles and banners that communicate fast on mobile: clear hooks, proof, and visual hierarchy.

Conversion-Focused Creative

Clean, on-brand tiles and banners that communicate fast on mobile: clear hooks, proof, and visual hierarchy.

Traffic & Ad Alignment

Store sections and pages mapped to Sponsored Brands, Sponsored Brands Video, and DSP campaigns so paid traffic lands where it can actually convert.

Traffic & Ad Alignment

Store sections and pages mapped to Sponsored Brands, Sponsored Brands Video, and DSP campaigns so paid traffic lands where it can actually convert.

Traffic & Ad Alignment

Store sections and pages mapped to Sponsored Brands, Sponsored Brands Video, and DSP campaigns so paid traffic lands where it can actually convert.

Our A+ Design Process

01
Audit & Data

We review your current Store (if it exists), best-selling ASINs, traffic sources, and Store analytics to see what's working and where people drop off.

02
Structure & Strategy

We design the Store architecture: which pages you need, what goes on each, and how the navigation should work for new and existing customers.

03
Design & Build

Our team builds mobile-first layouts, designs tiles and banners, and configures modules inside Amazon. You approve every page before publishing.

04
Launch & Optimize

Once live, we review Store analytics and ad performance to suggest future tests: new landing pages, split paths for specific audiences, and seasonal updates.

Before vs. After: From Static Catalog to Guided Buyer Journey

Before:

One long scroll of tiles

Random order of products

No clear story for new visitors

After:

Clear hero section for flagship SKUs

Category pages grouping products the way shoppers actually buy

Visuals and copy matched to your packaging and website

Results vary by category and traffic quality, but properly structured Stores consistently outperform "dumped catalog" designs for ad traffic and AOV.

How Our Clients Use Their Storefronts

See our Amazon case studies

Always-On Landing Page for Ads

Send Sponsored Brands and DSP cold traffic to a Store page that educates and guides — not a random ASIN.

Central Hub for Product Education

Use your Store to explain product families, usage occasions, and bundles better than any single PDP ever could.

Extension of Your Retail Presence

Make your Amazon presence feel like your brand's shelf at Target / Whole Foods — consistent visuals, premium feel, zero confusion.

Is Storefront Design the Right Investment Right Now?

This is not for you if:

You only have 1–2 SKUs and no plans to expand.

You're purely price-driven and don't care how your brand looks.

You aren't ready to invest in creative that may force you to clean up weak listings.

This is for you if:

You already have multiple SKUs and clear hero products.

You're driving (or planning to drive) paid traffic to Amazon.

Retail partners and distributors already expect your brand to look premium.

You want Amazon to strengthen brand equity, not weaken it.

How We Scope Storefront Projects

We don't price Stores per tile or per banner. We scope based on:

Number of SKUs and product families

Complexity of navigation and merchandising

Whether we're also redesigning A+ and main images in parallel

Typical engagements:
- Flagship Store: One brand, focused on 3–10 hero SKUs with a tight navigation.
- Full Catalog Store: Larger catalogs with multiple categories, sub-brands, or B2B + B2C audiences.

On our call, we'll review your catalog, traffic, and objectives and give you a specific scope, timeline, and fee. No vague "starting at" menu pricing.

Book Storefront Strategy Call

Frequently Asked Questions

Yes. We design and configure the Store inside your Amazon dashboard, or work with your team if you prefer to keep access limited.

Yes. We adapt your existing brand system to Amazon's constraints so it stays on-brand and still loads cleanly on mobile.

Most Store builds take 3–6 weeks depending on catalog size and how fast we get approvals and assets.

Yes. We often design specific Store subpages as landing pages for Sponsored Brands, Sponsored Brands Video, and DSP audiences.

Access to your existing Store (if any), a list of priority SKUs, brand assets (logo, fonts, packaging, lifestyle photography), and clarity on your goals for Amazon (growth vs. defense, B2C vs. B2B, etc.).