Amazon
Advertising Excellence, Backed by Award-Winning Strategies
Amazon advertising unlocks visibility, sales, and growth—but managing campaigns effectively demands expertise. Lab 916’s award-winning team crafts high-ROI campaigns tailored to your business goals, helping you dominate the marketplace.
Why Is Navigating Amazon Advertising So Challenging?
Succeeding on Amazon Ads means overcoming challenges like high costs, complex targeting, and constant optimization. Here’s what sellers struggle with—and how we solve it.
High Ad Spend with Low Returns
Many sellers experience increasing advertising costs but struggle to see a proportional rise in sales. Without the right strategy, ad spend can spiral out of control with little to show for it.
Complex Targeting & Bidding
Amazon’s advertising tools can be confusing, with multiple ad types, complex targeting options, and dynamic bidding strategies. Without deep knowledge, optimizing campaigns effectively can be extremely challenging.
Unexpected Issues
Amazon frequently introduces new ad formats and updates, making it tough to stay competitive. Our team ensures you’re always ahead of the curve.
Let Lab 916 manage your Amazon advertising.
Finally, a data-driven approach to Amazon PPC with an award-winning team managing it.
Campaign Strategy & Ad Type Management
We craft tailored strategies across all Amazon ad types to align with your business goals—maximizing visibility, engagement, and sales.
Sponsored Products
Enhance the visibility of individual listings to drive sales.
Sponsored Brands
Build brand recognition with branded placements and headline creatives that stand out.
Sponsored Display
Re-target shoppers across Amazon and beyond to increase brand recall and conversion.
The team at Lab 916 really does care about the products they work with and takes an “ownership” mentality of your brand.
Nima Jalali
Founder, Salt and Stone
Bid Optimization & Campaign Management
- Real-time monitoring and dynamic bid adjustments ensure every campaign operates at peak performance. We will:
- Monitor ad spend and ROI in real-time.
- Adjust bids based on performance data.
- Continuously test ad variations to find the most successful strategies.
We hired Lab916 to build out our Amazon store and they overdelivered in every way.
Richard Hirsch
Founder, Unaliwear
Keyword Research & Targeting Optimization
Leverage data-driven keyword strategies and advanced targeting to connect with your ideal audience.
Full suite Amazon services. A++ Design services, competent, professional group. The value they provide for their services trumps any other agency.
Victor Chor
Founder, InfinaCore
Focus on Efficiency & ACoS
We continuously fine-tune campaigns to reduce wasted ad spend and improve your ACoS—ensuring every dollar is working harder for you.
I have been working with Lab 916 for many years. They basically set me up on Amazon in 2018 and continue to take great care of our account and optimization for sales on Amazon.
Marc Begun
CEO, David Carey
Custom Reporting & Data Insights
Get actionable insights into your campaign performance, including key metrics like CTR, ACoS, and ROI.
Custom Reporting
Receive detailed performance reports with actionable insights to help you make informed decisions.
Performance Analysis
Understand key metrics like ACoS (Advertising Cost of Sales), CTR (Click-Through Rate), and conversion rates.
From the start, they took the time to understand our goals, fine-tuned our campaigns, and continuously optimized performance to deliver real results.
Ricoc Loche
eCommerce Manager, THYSOL
Strategic Growth Planning
We’ve used other firms for both creatives and back/ front end optimisation in the past and the results have been okay, but nothing like this. These guys are the real deal.
Mikayla Anne
Founder, Secret Litter Box
Growth-Focused Campaign Strategy
Follow our proven playbook to cancel agency chaos and replace that chaos with clarity.
Step 1
Diagnose & Forecast Ad Impact
We analyze your current campaigns, category trends, and product potential. Then we forecast where ad spend will drive the most efficient growth—whether that’s boosting top sellers, scaling new launches, or reclaiming wasted spend.
Step 2
Build & Launch Custom Campaigns
Using a full-funnel approach, we structure Sponsored Products, Brands, and Display campaigns tailored to your goals. Our team manages every detail—bids, budgets, targeting, creative—and constantly adapts to maximize your return.
Step 3
Report, Refine, and Scale Wins
With daily performance tracking and weekly reporting, we spot what’s working and double down. You’ll see where every dollar goes, how it performs, and what comes next—from campaign adjustments to scaling proven tactics across SKUs.
Delivering Results
That Transform Businesses
+45%
Conversion Rate Increase
10.4x
Return on Ad Spend
21.6M
Impressions Generated
650%
PPC Sales Growth
79%
Reduction in Advertising Cost of Sales
Amazon Challenger Award Winner
Even Amazon Thinks We’re Great
Lab 916 is the proud winner of Amazon’s 2023 Ad Partner Challenger Award for delivering innovative strategies and incredible ROI results under pressure.
We’re recognized for turning client challenges into triumphs. Watch the full success story to see how we did it.
Our clients reduce
their time spent managing Amazon by 70%
Got Questions?
We’ve Got Answers.
Thanks to Lab 916’s ad strategy, our Amazon sales grew by over 25% while reducing wasted ad spend.
Their team is fast, proactive, and incredibly sharp with data — it’s like having an in-house Amazon performance team without the overhead.
Richard Wilbur
President, Wilbur Packing Company
We take a full-funnel, data-driven approach — combining sponsored product, brand, and display campaigns to maximize visibility, conversions, and long-term ranking. Every campaign is structured to align with your profitability and growth goals.
It depends on your account health. We audit your current setup first. If performance is salvageable, we optimize. If not, we rebuild from the ground up with better structure, targeting, and ad logic.
You’ll receive clear monthly reports with key metrics like ROAS, TACoS, ad spend efficiency, and organic lift. We also provide actionable insights — not just data — so you understand what’s working and why.
specialize in Sponsored Ads (SP, SB, SD), but we do support DSP for brands with the right budget and audience size. We'll help you decide if DSP is a worthwhile investment for your goals.
Our team monitors your campaigns daily. We make bid adjustments, keyword changes, and performance tweaks weekly — and larger strategic shifts monthly, based on results and seasonality.
