Weekly Amazon Seller News – May 18th, 2021

Every week, our team of experts round up the most important news for Amazon business owners. Here are all of the bite-sized news nuggets for the week of May 18th, 2021.
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“Policy update: Automatic verification of customer A-to-z Guarantee Claims with proof of tracking” (Source: Amazon News)

  • From May 24, 2021, Amazon will begin to automatically verify customer claims and offer refunds on your behalf.
  • Some examples of Buyer A-to-z Guarantee Claims that can be automatically verified using proof of delivery include:
  • 1) Tracking shows that the package is refused and returned to you (this does not impact your account health or ODR)
  • 2) Tracking shows that you have not shipped the package by the Ship-by date (this does impact your account health or ODR).
  • If Amazon makes a claim decision and issues a refund on your behalf, they will send you a confirmation email to clarify the reason.
  • You will have 30 calendar days to submit an appeal if you disagree with Amazon’s decision. 
  • Read the full article here

“Check HTML tags on your listings” (Source: Amazon News) 

  • After July 17, 2021 Amazon will stop supporting the use of HTML tags in the product description on product detail pages. 
  • They discourage any use of HTML content on detail pages as outlined on their Product detail page rules help page.
  • Amazon is encouraging sellers to update any product detail page for your listings with an HTML tag before July 17. 
  • Any product description containing HTML tags in the product detail page will stop showing HTML formatting after July 17, 2021. 
  • If you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.
  • Read the full article here

“Drop Shipping Policy reminder” (Source: Amazon News) 

  • Amazon updated the Drop Shipping Policy page to provide additional details about the policy and help you adhere to the guidelines.
  • Drop shipping, or allowing a third party to fulfil orders to customers on your behalf, is not acceptable unless it’s clear to the buyer that you are the seller of the record.
  • Amazon provided a list of examples of drop shipping that are strictly prohibited. Stating: “If you violate this policy, your ability to sell using Amazon’s Merchant Fulfilled Network (MFN) may be restricted”.
  • Amazon also included a list of proper things you must do, if you intend to fulfill orders using a drop shipper.
  • Read the full article here 

“How to Answer Amazon Customer Questions” (Source: JungleScout) 

  • A positive customer experience not only helps with customer retention but increases your chances of receiving positive feedback and reviews. 
  • Seller feedback impacts your overall account health and rating, so it’s important that you take measures to keep it positive.  
  • Even if you use FBA, there will always be some instances where you will need to interact with the customer directly. 
  • The article goes over customer interactions you may encounter as an Amazon seller, along with best practices for converting customers into loyal fans of your brand. 
  • Check out the post for tips about how to do everything from answering questions on your listing, buyer-seller messages, and ultimately providing a positive experience. 
  • Read the full article here

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