Weekly Amazon Seller News – May 18th, 2021

“Policy update: Automatic verification of customer A-to-z Guarantee Claims with proof of tracking” (Source: Amazon News)

• From May 24, 2021, Amazon will begin to automatically verify customer claims and offer refunds on your behalf.
• Some examples of Buyer A-to-z Guarantee Claims that can be automatically verified using proof of delivery include:
• 1) Tracking shows that the package is refused and returned to you (this does not impact your account health or ODR)
• 2) Tracking shows that you have not shipped the package by the Ship-by date (this does impact your account health or ODR).
• If Amazon makes a claim decision and issues a refund on your behalf, they will send you a confirmation email to clarify the reason.
• You will have 30 calendar days to submit an appeal if you disagree with Amazon’s decision. 
• Read the full article here

“Check HTML tags on your listings” (Source: Amazon News) 

• After July 17, 2021 Amazon will stop supporting the use of HTML tags in the product description on product detail pages. 
• They discourage any use of HTML content on detail pages as outlined on their Product detail page rules help page.
• Amazon is encouraging sellers to update any product detail page for your listings with an HTML tag before July 17. 
• Any product description containing HTML tags in the product detail page will stop showing HTML formatting after July 17, 2021. 
• If you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.
• Read the full article here

“Drop Shipping Policy reminder” (Source: Amazon News)

• Amazon updated the Drop Shipping Policy page to provide additional details about the policy and help you adhere to the guidelines.
• Drop shipping, or allowing a third party to fulfil orders to customers on your behalf, is not acceptable unless it’s clear to the buyer that you are the seller of the record.
• Amazon provided a list of examples of drop shipping that are strictly prohibited. Stating: “If you violate this policy, your ability to sell using Amazon’s Merchant Fulfilled Network (MFN) may be restricted”.
• Amazon also included a list of proper things you must do, if you intend to fulfill orders using a drop shipper.
• Read the full article here 

“How to Answer Amazon Customer Questions” (Source: JungleScout)

• A positive customer experience not only helps with customer retention but increases your chances of receiving positive feedback and reviews. 
• Seller feedback impacts your overall account health and rating, so it’s important that you take measures to keep it positive.  
• Even if you use FBA, there will always be some instances where you will need to interact with the customer directly. 
• The article goes over customer interactions you may encounter as an Amazon seller, along with best practices for converting customers into loyal fans of your brand. 
• Check out the post for tips about how to do everything from answering questions on your listing, buyer-seller messages, and ultimately providing a positive experience. 
• Read the full article here