Weekly Amazon Seller News – April 6th, 2021

Every week, our team of experts round up the most important news for Amazon business owners. Here are all of the bite-sized news nuggets for the week of April 6th, 2021.
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“Reduce excess inventory this spring through Amazon Outlet” (Source: Amazon News) 

  • If you sell with Fulfillment by Amazon (FBA), Amazon Outlet provides you with an opportunity to improve your inventory health. 
  • Featuring products via Amazon Outlet can help you boost sales, improve cash flow, optimize inventory levels, and reduce storage fees. And, there are no additional fees to participate in outlet.
  • Amazon Outlet can now be reached on the mobile shopping app under the ‘Programs & Features’ section of the main menu. 
  • Based on outlet’s seasonal trends and customer marketing focus this season, eligible items in categories such as Lawn & Garden, Sports, Outdoors, Tools & Home improvement, and Apparel are expected to have increased exposure on outlet.
  • Customers who often shop in these categories will be able to find outlet through Amazon home page advertising, direct email, and more.
  • You can use the ‘Manage Excess Inventory’ page to identify products eligible for Amazon Outlet deals and submit deals for approval using the menu to the right of eligible listings.
  • Read the full article here

“Updates to FBA New Selection” (Source: Amazon News)

  • As announced in January, Amazon will expand FBA New Selection this year because of the positive response from sellers.
  • To make it easier to offer new products through FBA, the program provides free storage and removals for eligible, standard-size items, and free return processing for apparel and shoes. 
  • If you’re a new FBA seller, you can get a $100 discount on Amazon partnered carrier shipping.
  • In addition, FBA New Selection offers new benefits including Sponsored ads, no ASIN limit, oversize item eligibility, and improved benefits for apparel and shoes.
  • To qualify for the new benefits, eligible parent ASINs must be received at a fulfillment center on or after April 1, 2021.
  • To learn more and enroll, go to FBA New Selection. 
  • Note: All fee waiver benefits are tracked from the date that the ASIN is first received at a fulfillment center.
  • Read the full article here

“Amazon Refunds Buyers at First Scan – Before Sellers Can Exam Returns” (Source: eCommerceBytes) 

  • Amazon extended its “first-scan” refund policy to more sellers, providing for a more consistent experience no matter from whom a buyer has purchased an item they wish to return.
  • Amazon said that beginning May 4th, it would introduce the Refund at First Scan (RFS) feature to all sellers who use the Prepaid Return Label program.
  • Products returned through Amazon’s Prepaid Return Label program will automatically be eligible for RFS, and its already mandatory for seller-fulfilled items and for sellers who use Fulfillment by Amazon (FBA).
  • “With RFS, you will no longer need to rush to process a refund within the two business day SLA,” Amazon explained. “Customers will receive a refund after the first carrier scan when they drop-off or ship back their return using an Amazon prepaid return label. 
  • Sellers will continue to be notified about refunds by Amazon notification emails for all refunds processed with RFS.
  • While Amazon said refunds issued through RFS are eligible for SAFE-T reimbursements in cases where buyers send back a damaged or materially different return, some sellers were concerned about the new policy.
  • One seller said scammers would get their money before sellers know what they actually send back. Another said Amazon denied almost every Safe-T Claim they filed.
  • Read the full article here

“Improve your listing quality using bulk upload in Listing Quality Dashboard” (Source: Amazon News) 

  • You can now review your product listing quality in one place with the Listing Quality Dashboard. 
  • Amazon has added bulk upload functionality, which allows you to add all the missing relevant attributes for multiple ASINs at once. 
  • This change will improve discoverability, reduce customer returns, and enable page views, inventory and sales search filters of your products.

Read the full article here

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