Weekly Amazon Seller News – February 23rd, 2021

Every week, our team of experts round up the most important news for Amazon business owners. Here are all of the bite-sized news nuggets for the week of February 23rd, 2021.

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“Winter storm impact on order fulfillment” (Source: Amazon News) 

  • As a result of the severe weather and its effects on operations, Amazon will mitigate any impact to your account health.
  • Consider temporarily setting your seller-fulfilled listings to inactive if you anticipate that you are unable to meet your shipping service levels. 
  • Amazon encourages you to temporarily turn off the Prime badge on your offers to contain the impact on the customer experience.
  • Contact buyers through the Buyer-Seller Messaging Service about the status of their orders for seller-fulfilled orders to be shipped within areas potentially impacted by the winter storm.
  • No action is required for products fulfilled by Amazon, and Amazon will handle messaging for all FBA orders impacted by the storm. 
  • If you have shipments en route to fulfillment centers in the impacted region, you should expect delays and potential carrier reschedule notifications.
  • For more information, see the Delivery delays due to natural disasters Help page.
  • Read the full article here

“Product images now available for A/B Tests with Manage Your Experiments” (Source: Amazon News) 

  • The Manage Your Experiments feature now includes A/B testing of product images. 
  • For the first time, you can test alternate versions of your main product image and see what images may drive higher conversion rates with customers. 
  • At no additional cost, you can use A/B tests to help optimize your product images which can generate confidence with customers and help drive purchase decisions.
  • With Manage Your Experiments, you can run A/B experiments on three areas of your detail page: A+ Content, product titles, and images. 
  • Experiments are easy to start and the results are simple to understand, so you can be confident you are making the right choice for your products.
  • It takes less than five minutes to create an image experiment with results shared weekly.
  • Start an experiment in the Manage Your Experiments tool in Seller Central.
  • Read the full article here

“Tax collection for orders shipped to Illinois – Effective January 1, 2021” (Source: Amazon News) 

  • Based on changes to Illinois state tax law, Amazon began calculating, collecting, and remitting retailer occupation tax for all orders shipped to customers in Illinois on January 1, 2021.
  • Your existing tax calculation and account settings do not require any changes as a result of the legislation. 
  • Order details and payment reports will automatically reflect any tax Amazon collects and remits from your orders.
  • The Illinois Department of Revenue published a resource page “Leveling the Playing Field for Illinois Retail Act” and flow chart for your reference. 
  • However, you may consider working with your tax advisor to determine if your business has any other ongoing tax remittance or reporting obligations.
  • Answers to common questions are available in the Marketplace Tax Collection FAQ.
  • Read the full article here

“Temporary delay in returns processing due to ongoing severe winter weather” (Source: Amazon News)

  • Due to the severe winter storms impacting much of the US, Amazon is experiencing a delay in receiving and processing customer returns. 
  • For some returned units, there will be a delay in either getting the inventory back to your account or reimbursing you for those items. 
  • You do not need to take any actions for the returns.
  • If you have questions about the status of your customer returns, please review the reports accessible via the FBA inventory reimbursement policy. 
  • Read the full article here

“New Video Creative Builder now available with Amazon DSP” (Source: Amazon Advertising) 

  • Amazon announced the launch of Video Creative Builder, a free tool that allows you to quickly and easily create eye-catching video ads or enhance existing creative assets.
  • Combined with Amazon DSP’s capabilities, Video Creative Builder can help you reach the right customers at the right time, with the right message.
  • Video Creative Builder makes it easy to build eye-catching video ads, without the need for existing video creative assets. 
  • You can customize creative to suit your brand objectives, deliver customer experiences that resonate, and test, measure and optimize all within the tool.
  • The process is quick, easy, free, and does not require any prior production resources and design expertise.
  • Access the Video Creative Builder through seller central to get started.
  • Read the full article here