Amazon officially announced that this year’s Prime Day event will take place on October 13-14, leading into the Holiday season.
This year Amazon is committed to helping drive traffic to small businesses during Prime Day with incentives designed to support small businesses.
From now until October 12, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in the Amazon store.
Throughout the holiday season, Amazon will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers.
“What’s new with Amazon Attribution: September 2020” (Source: Amazon Advertising)
Improved efficiency with expanded bulk operations capabilities now includes Facebook ads. Bulk operations for Facebook ads enable advertisers to automatically generate up to 8,500 Amazon Attribution measurement tags by uploading a single file containing campaign information.
Advertisers can download the file containing the tags for easy implementation, quickening the process for creating campaigns across Facebook, including ads on Instagram, Messenger, and Audience Network.
Enhanced in-app social advertising measurement now allows advertisers to report on conversions that occur for ads or posts clicked within an in-app social environment, as long as they happen during the standard 14-day attribution window.
Amazon Attribution API integration (beta). Amazon Attribution is now available in the Amazon Advertising API, enabling brands to seamlessly view Amazon Attribution measurement within their tool provider’s familiar interface.
“Discover the improved advertising management experience for seller accounts” (Source: Amazon Advertising)
All advertising management—including sponsored ads campaigns, Stores, and reports—have moved from Seller Central to the advertising console, which can be accessed from the Amazon Advertising website.
This change will provide a more cohesive view of your campaign options, so you can find what you need faster and advertise more efficiently. Changes include easier navigation and new notification and support features.
Features include real-time notifications about active campaigns, a designated location for advertiser-specific support, and the capability to seamlessly switch between all of your accounts within a region.
Note: All of your settings and information have remained the same in both Seller Central and the advertising console, your sign-in information remains the same—no separate account is needed, and advertising cases will be visible in both Seller Central and in the advertising console.
“Amazon reportedly prevents some device rivals from advertising competing products” (Source: CNBC)
A Wall Street Journal investigation found that Amazon prevents some device rivals from buying advertising on search results tied to the company’s own products.
The investigation revealed that some device makers including Roku can’t purchase sponsored ads in search results for Amazon’s Fire TV, or for Roku’s streaming devices.
The actions could attract the attention of regulators who are already examining Amazon’s business practices with ongoing probes in Europe and in the U.S., where the House Judiciary Subcommittee on Antitrust has examined how Amazon uses data from third-party sellers to create private-label products.
Amazon’s competitors have also previously accused the company of using predatory pricing practices to suppress rivals.
