Weekly Amazon Seller News - September 9, 2020

“Amazon Early Black Friday Deals start 26th October 2020!” (Source: TameBay )

  • Amazon Early Black Friday Deals are to start on the 26th of October, a full month ahead of the big day, and run through until the 19th of November. 
  • There will be three weeks of Amazon Early Black Friday Deals with different products on special offer each week. Although Black Friday itself isn’t until the 27th of November with Cyber Monday falling on the 30th of November.
  • This means that Amazon will have sales events running for two entire months. With Prime Day still expected to fall in the first week of October, just 3 weeks before the Amazon Early Black Friday Deals will kick off.
  • In another change for 2020, the Amazon Early Black Friday Deals will be available to ALL consumers regardless of Prime status. 
  • For Amazon merchants, the submission windows for Early Black Friday Deals, Black Friday, and Cyber Monday are now open on Seller Central. This includes submissions for Lightning Deals, 7-Day Deals, and vouchers/coupons. 
  • You can submit your ASINs now for the chance to have your deal selected.
  • Read the full article here

“Amazon Attribution is now available within the Amazon Advertising API” (Source:Amazon Advertising)

  • Now you can discover how your non-Amazon digital marketing tactics are helping drive sales on Amazon.
  • On August 27th, Amazon announced that Amazon Attribution is now available in the Amazon Advertising API, enabling brands to seamlessly view Amazon Attribution measurement within their tool provider’s familiar interface. 
  • The free beta measurement solution helps brands grow their businesses through the analytics and measurement console that helps brands track their advertising performance across multiple channels. 
  • Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Amazon Attribution is available in the US and UK, for now.
  • Consider Amazon Attribution if Amazon ads are just one of many tools in your marketing strategy or if you’re just starting to advertise outside of Amazon and you want to see how your new tactics impact detail page views or “Add to carts.” Amazon Attribution can help you measure those results.
  • Read the full article here

“Accelerating our support for small businesses selling in our store” (Source: Amazon)

  • Amazon announced that they will invest a record $18 billion in 2020 to help independent sellers succeed in the marketplace. 
  • This will help independent companies sell to customers, including investments in logistics, tools, services, programs, and people. 
  • Amazon is also planning to invest an additional $100 million to help small businesses reach new customers starting on Prime Day and continuing throughout the holiday season to increase sales.
  • Since Covid-19 began, more than 100,000 small businesses in the United States have closed indefinitely. 
  • In the next twelve months, Amazon plans to provide more than 500,000 U.S. small and medium-sized businesses (SMBs) currently selling on Amazon with online selling guidance, education, and support. 
  • The company also plans to onboard an additional 100,000 U.S. businesses as new sellers in its store.
  • Read the full article here

“New study: The best time of year to reach new-to-brand customers” (Source: Amazon Advertising)

This study focused on purchases made by new-to-brand (NTB) coffee pod and capsule customers during tentpole events. Some things they found after studying this include: 

  • Prime Day and Black Friday/Cyber Monday are key for attracting a high volume of NTB customers. 
  • Using display advertising and discounts together can help advertisers to reach up to 57% more NTB customers than discounts alone.
  • Tentpole events attract customers who continue to purchase from brands after the events.
  • The new cohorts of customers collectively spend up to 1.9x more than average during their first year.
  • What you can take away from this information: Use Prime Day and Black Friday/Cyber Monday 2020 as an opportunity to grow your audience. Offer discounts during these key shopping events and promote them with display advertising to reach more NTB customers.
  • Read the full article here
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