Lab 916 & NxtBar Awarded by Amazon for a Record-Breaking Launch
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SACRAMENTO, CA, December 20, 2019 — Earlier this week, the Amazon Optimization Experts at Lab 916 announced that its on-going Amazon partnership with NxtBar reached an extraordinary milestone as the result of a series of listing management services executed by the agency. Within 7 weeks of its launch, NxtBar protein bars were awarded the #1 New Release badge by Amazon within the extremely popular High Protein Bars category.

“Creating a successful product launch on Amazon has a great deal of complications and hurdles to overcome, especially in our gated and highly competitive category,” said Richard Lindemanis, CEO of NxtBar. “With Lab 916’s help, we’ve completely sold out multiple times and are excited to start doing much larger production runs.”

The #1 New Release badge in any given category is awarded by Amazon to the best-selling newly listed products. NxtBar remains the top-performing new product in its category, ranking higher than recent releases by popular health-conscious brands like Luna, Vital Proteins, and Clif Bar.

The #1 New Release badge

Tired of the artificial ingredients in leading health food bars on the market, Lindemanis developed NxtBar to fill the niche for satisfying, low-glycemic protein bars made with minimally processed ingredients to fuel consumers on low-carb Keto or Paleo diets. 

After completing production in October 2019, NxtBar began working with Lab 916 to leverage Amazon’s sales and distribution platform. Within 7 weeks of becoming a client, the brand has successfully navigated some of Amazon’s steepest learning curves, including balancing a profitable percentage of advertising costs, among other logistics.

To prepare NxtBar for prompt results on the consumer-side of Amazon, Lab 916 provided the brand with guidance on listing optimization strategies, including keyword research, product photography, ad campaign management, and graphic design.

“We’re always thrilled to inform clients about how our Amazon growth strategies are delivering quantifiable results,” said Vince Vu, co-founder of Lab 916. “Our goal is to leverage our decade’s worth of Amazon expertise to help streamline sustainable growth and revenue for our clients.”

For detailed information on the variety of services provided to NxtBar, or to stay up to date with the agency’s latest breakthroughs, subscribe to our live case study blog

About Lab 916 

Lab 916 is a creative marketing agency in Sacramento, CA that’s upgraded the marketplace performance of over 500 global brands on Amazon. Through its calculated optimization initiatives, Lab 916 generates success for our Amazon Sellers and Vendors at every stage in their ecommerce journey. The agency’s experience, achieved over a decade as successful Amazon Sellers themselves, is the insider business intelligence that brands need to begin performing beyond beta.

Visit Lab 916 to learn more about how their optimization strategies can increase monthly revenue for your Amazon business.

About NxtBar

There weren’t any clean keto bars that also tasted delicious, so NxtBar created one. NxtBar is available in 3 delicious flavors, each packed with pure paleo-approved, superfood ingredients that are freshly sourced. Its proudly gluten-free, low-glycemic, non-GMO, and hormone-free formulas are radically different, radically delicious, and designed to fuel any adventure.  

NxtBar is sure to be your next favorite snack. Try the Chocolate Coconut, Chocolate Peanut Butter, and Vanilla Almond Butter varieties today! Order on


Hlee Yang
Copywriter & Content Strategist

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