Welcome to Lab 916, an Amazon SEO agency that specializes in helping entrepreneurs like you succeed in the e-commerce space.
As an Amazon seller – or someone considering selling on Amazon – you’re facing insane competition. There are now 2 million third-party sellers on Amazon, and nearly 4,000 new sellers join every single day.
That’s on top of all the first-party sellers (brands that sell directly to Amazon) who are also trying to get their products in front of Amazon shoppers.
Beyond offering great products and low prices, you need to:
- Rank as high as possible up Amazon’s e-commerce SERP
- Get featured in Amazon’s “buy box”
- Appear first on Amazon’s product detail pages
- Constantly optimize your product listings
- Know what your competition is doing right – and do it better than them
…and that’s just the start. Keep reading for our complete guide to Amazon SEO and how our agency can help you succeed in the world’s largest marketplace.
The Challenge of Amazon SEO
When shoppers use Amazon’s search bar to look for products, they’re presented with a list of results – typically around 30 products per page. Our SEO services are designed to boost you above your Amazon competitors.
The higher your product ranks, the more likely shoppers are to see it and click through to your listing. And the more traffic you can generate to your listing, the higher your chances of making a sale.
Amazon Has Its Own Search Engine
Complicating things further is the fact that Amazon has its own search engine – which means the ranking factors are different from Google’s. It’s called the A9 search engine, and it’s designed exclusively for the e-commerce space. Unlike other search engines like Google, Amazon’s A9 search engine doesn’t use traditional keyword-based ranking factors.
Instead, A9 makes use of “signals” to rank the countless listings and e-commerce shops on Amazon. These signals include things like:
- Sales history
- Product reviews
- Listing quality (including title, images, etc.)
- And more
To complicate things further, Amazon is constantly tweaking its ranking algorithm. That means what works today could very well stop working tomorrow.
Our Amazon SEO Services
Amazon SEO Audit
We kick off our Amazon SEO services with a comprehensive audit of your current listing. This allows us to see where you’re currently ranking, identify any potential technical issues, and develop a baseline for measuring progress.
We use tools like Amazon’s Seller Central and Amazon Advertising Platform to get detailed data on your product listing, sales history, and more. This data forms the foundation of our entire Amazon SEO strategy.
Analyzing where you stand in terms of SEO is only half the battle. The other half lies in the success of your competition – where we reverse engineer your competitor’s keywords, content strategy, and advertising placements to build a benchmark of where your competitor stands.
We conduct a detailed competitive analysis to understand where your competitors are ranking, what they’re doing right, and what opportunities you can capitalize on.
This analysis allows us to adjust our SEO strategy on the fly and ensure that we’re always one step ahead of the competition.
Although Amazon’s A9 search engine doesn’t work like traditional keyword-based search engines, keywords are still an important part of Amazon SEO.
Why? Because most Amazon sales start with a shopper typing a keyword or phrase into Amazon’s search bar. And in many cases, the listings that appear in the results are determined, at least in part, by those keywords. Our Amazon SEO services at Lab 916 include a fully comprehensive review of all relevant customer searches, your own keyword ranking, and your competitor’s keyword rankings in order to create the best keyword indexing setup for your products.
We use a variety of tools and techniques, including Amazon’s search suggestions and related searches, to find the keywords that are most likely to result in a sale.
In addition, we also track your keywords over time to see how your rankings are changing and adjust our approach accordingly.
Optimizing Your Amazon Listing
Once we have a solid foundation of data and keywords, it’s time to start optimizing your listing. This is where things can get a bit technical, but we’ll walk you through every step of the process. In general, though, here’s what we do:
We start by improving your product title: which is one of the most important ranking factors for Amazon listings. Your title is accurate and succinct and clearly identifies your product’s unique selling proposition while also including your main target keywords.
Next, we move on to your listing images: Your customer will judge the quality of your product through the quality of your product photography – we develop pixel-perfect product infographics that efficiently tell your product and brand story.
We also optimize your product description, bullet points, and other listing elements: to make sure they’re fully optimized for Amazon’s search engine.
And finally, we set up automatic repricing for your products: to make sure you’re always getting the best price possible. Again, this is just a few of the elements we optimize as part of our SEO services for Amazon entrepreneurs. We always A/B test all content at a rapid pace in order to find the best combination that gets you results.
Amazon SEO Monitoring & Reporting
The work doesn’t stop once your listing is optimized. In fact, it’s really just beginning. To make sure your listing continues to rank well, we continuously monitor your listing and keywords. On top of that, we also track your sales and conversions to see how our efforts are impacting your business.
How Your Brand Wins by Partnering with an Amazon SEO Agency
As entrepreneurs ourselves, we understand that you have to be careful with your money. That’s why we offer flexible, customized SEO packages that are designed to fit your Amazon store’s specific needs and budget.
Other benefits of working with us include:
Increased traffic and sales: Our services are designed to increase traffic to your listing and eventually, boost your sales.
Improved visibility and brand awareness: We’ll help you rank for the keywords that matter most, so shoppers can find your products more easily.
Better data and insights: Receive detailed monthly reports that show you how your listing is performing, along with insights and recommendations to help you continue growing your business.
Meet Amazon’s guidelines: This not only helps you rank better, but it also protects you from potential penalties from Amazon. For instance, if your product images and thumbnails don’t meet Amazon’s standards, they could be removed from your listing, which would negatively impact your ranking.
Reduce your Amazon ad spend: While Amazon PPC is still a key part of many sellers’ marketing mix, optimizing your listing can help you reduce your ad spend. The better your organic ranking, the less you’ll have to rely on paid ads to get your products in front of shoppers.
Focus on your core strengths as an Amazon seller: When you partner with an Amazon SEO Company, you can focus on what you do best and leave the listing optimization to us. This frees up your time so you can focus on other areas of your business, like product development, marketing, or customer service.
Let’s Talk Strategy!
If you’re ready to get started with SEO for your Amazon shop, we’d love to chat.