Understanding Amazon Search Terms featured image

If you are a seller on Amazon, it isn’t just your products you sell but your keyword search term indexing and your products indexing for your top keywords. That is why it’s important to understand and index your Amazon search terms so they are visible to your customer. This is done through keyword research and backend search term optimization.

When you search for anything on Amazon, you get quite a lot of different results, but have you ever wondered how these results rank from top to bottom or how can you get your product on Amazon’s first page?

In other words, letting Amazon know how your product could be the most appropriate against a user’s Amazon search terms is something sellers should considerably focus on. However, if you don’t have enough time to rank better and achieve higher sales, then you can always reach out to us Amazon experts anytime.

Let’s say I am looking to buy T-shirts for men and when I search Amazon with the keyword “T-Shirts”, I would definitely end up with multiple results. From a user’s perspective, I am likely going to visit the products that rank at the top of the page and have a decent rating.

It can be sad when your brand doesn’t come on the top list, resulting in a loss of sales revenue against your competitors. But what are the factors that sellers use to rank higher on Amazon search results and how can you achieve the same with minimal efforts?

In other words, how Amazon associates keywords with your products and why it thinks they suit best than your competitors. Let’s learn more about how we can utilize Amazon search terms to our advantage.

How Does Amazon Search Decide The Relevant Products For You?

There are three main ways how Amazon interprets and indexes the data when a user types a certain keyword into the search field. This includes:

Keyword Indexing

Your product is either connected to a keyword or you are not indexed. In case it is indexed for keywords, then you are all set to go for further Amazon search terms optimization. But if it is not indexed, then this can be troubling for many sellers on the market. So being indexed for relevant keywords is key to your success.

Indexing on Amazon is completely different than indexing for Google. It’s essential to understand that Amazon employs distinct algorithms for organic and advertising purposes. Consequently, the algorithms determining relevance vary between paid and organic listings.

Keyword Ranking

This is another important factor that influences the way search result indexing works on Amazon. Your product might appear on Amazon and is likely connected to a keyword; however, you might be wondering how well the keyword ranks against your product.

As a side note, you should consider that there are hundreds of sellers ranking for the same keyword on the platform, and why would Amazon favor your product?

Keyword Relevancy

Keyword relevancy plays an important role in helping you rank better so your product can generate leads. You can run Amazon ads relevant to a keyword search, but how long are you willing to rely on your marketing budget for this?

The keyword relevancy determines whether your product is an appropriate result for a keyword and whether should it be listed on the search page.

How to Come Up With Relevant Keywords

There are several methods you can work with to better rank your Amazon search terms using the right keywords. These are the particular ways sellers and agencies workaround to harness their brand. But the most important thing is to always keep up to date with changes in Amazon’s search results and algorithm changes.

Even though you might come up with relevant keywords using several third-party planners, there are still some factors you should consider before populating the keyword for your product. These include:

1. Choosing Your Keywords Wisely

You only have a limit of 250 characters to decide the relevant keywords for your product. Hence, do not try to manipulate the keywords and stick to those that are most relevant to your product. Amazon certainly doesn’t like it if you dump small and tons of different keywords just to highlight your product on the search engine.

2. Do Not Repeat the Keywords

You might think that repeating the same keywords for your product would mean higher conversion, but it will just harm your sales and overall business in the long run. Amazon search terms algorithm is smart enough to downgrade your product if you are trying to manipulate results with keyword stuffing or using the same keyword, again and again, to rank better.

3. Optimize Search Term Continuously

Many sellers only optimize their product once for Amazon search and never do that again. This can be troublesome for many brands if their competitors are constantly improving their ranking by looking into the trending keywords.

Keep in mind that you cannot edit the content once your product is live and has secured a ranking on Amazon as it will hurt your current listing. But still, you can add additional keywords on your backend to rank for more search terms.

Getting Indexed On Amazon

The primary method of ranking in Amazon search results is by naturally inserting your keyword in the product’s data structure. The data structure includes:

  • Your Product Title
  • The Bullet Points
  • Backend Search terms related to your product
  • The specification and description

But make sure that you do not over optimize the keyword and don’t repeat them as the algorithms don’t like this and would hurt your rankings. But the most important part is what your keyword should be. If you are trying to rank for T-Shirts, your keyword could be anything from T-shirts with design or T-shirts in black color.

This brings a lot of confusion for many sellers and the solution for this is keyword research tools or back end search fields. However, you can contact us for super fast results to boost your Amazon product rankings, and this can also be done with a Do It Yourself (DIY) strategy if you have time.

Wrapping Up

As an end note, Amazon search heavily relies on your product optimization and relevance with a user keyword. The user can search for anything from a specific product to a broad range of goods. Keywords are complex, but are very influential when it comes to the ways Amazon algorithm works to rank products against Amazon search terms.

If you are constantly failing to get a better ranking on Amazon or are planning to boost your sales within a short period, then feel free to drop your message on our website, and we will shortly get in touch with you.

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