Amazon Private Label featured image

In terms of global success, Amazon is indeed a firm household name. An essential contributor to this achievement is Amazon’s marketplaces and also the 3P sellers that operate within them. Third-party vendors make about 50 percent of all sales on each platform. Amazon merchants have used various selling methods, including Amazon private label, to attain this goal.

If you’re considering selling on Amazon, then you’ve heard of Amazon private label as well as how it has aided millions of merchants in increasing their sales.

This article will show you some critical insights into Amazon labels and how you may put them to use for your business in 2021.

Amazon Private Label: What Is It?

There are a few essential things you need to know before getting into the details. Selling on Amazon can be done in four primary ways:

Identifying a product or most expensive item on Amazon that sells well but has few reviews is the goal of Amazon Private Label. Once you have the goods, you can rebrand them to appear as though they were your brand. By building your brand, you’ll be able to improve the appearance of the original goods.

A Historical Overview of Private Label Brands

Online retailer Amazon launched its first-ever in-house brands, named: AmazonBasics and Pinzon, in 2009.

Moreover, it’s worth wondering, within the last few years, how this company has increased its emphasis on private label formation. There were only 30 personal label brand names on this site in 2017, compared to even more from over 100 nowadays.

Several of Amazon’s brand products, such as Echo and Kindle, are quickly identified, but most are not. Amazon contains approximately a large number of its brands mentioned in its “Our Brands” section.

On the other hand, Amazon brand products listings are categorized with “Amazon Brand” inside the name and description to make it so easy to pinpoint them. However, information on almost all of Amazon’s private labels is limited.

How Do You Sell Private Label Products on Amazon?

Amazon’s private label strategy will allow you to source product lines from a vendor and label/brand them with your name. To get started, everything you need only is good products.

Before you decide to try Amazon Private Label, there are a few things you should think about. Remember, you aren’t yet selling a brand; instead, you’re developing one with an existing product.

It implies that investment returns will take some time to arrive. Consider it more like investing in stocks as well as bonds than starting a yummy lemonade stand.

Consider the following as well:

  • This selling strategy does necessitate an initial cash outlay. You’ll need to purchase products and customize them to fit your brand.
  • It is critical to conduct a test drive to ensure that the product will sell well.
  • This includes analyzing the keywords that the competition is already using to outperform them. Experts agree that this is one of the most critical steps in the process.
  • The key to growing your brand is consistent revenue. Selling on Amazon Private Label isn’t just a short-term goal.

 Best Practices for Selling Amazon Private Label

After researching products, you may want to take the following critical steps to ensure a pretty painless selling experience:


1. Choosing a Lucrative Product

The best place to begin is with Amazon’s top-listed product lines. You can gather information about what buyers are purchasing or seeking. That’s some invaluable information you’ll get. Avoid oversaturated categories, and pay attention to what your competitors are doing.

Products that aren’t yet available at other large retailers or the marketplaces. The handy idea is to concentrate on newer materials. 

To find out the latest and new products, delve deeply into departments as well as subcategories. Keep an eye out for the “Hot New Releases” sections.

Yellow background with 2 human graphic for Amazon Private Label

2. Selecting the Best Manufacturer

Make sure you don’t make the mistake of going with the inexpensive manufacturers, although you have a good relationship with them.

 In certain circumstances, cheap products aren’t the best. It is an intelligent technique to leverage low-cost quotations to assist manufacturers in lowering their prices.

Manufacturers that are willing to bargain, on the whole, have excellent communication and abilities. 

In such instances, it’s preferable to select a supplier who provides outstanding service. Always remember one thing you have the option to walk away from a transaction when bargaining.

Once you’ve established a relationship with a vendor, make arrangements for payment using the mechanism of your choice. For secured payment transactions, most providers will accept:

  • PayPal 
  • Alibaba Trade Assurance

It would help if you now told your supplier that you want to deal with private label products. 

It may be easy to have a print company create a label for you that you can then place on the product packaging or use as a customized label. Identify the best solutions by speaking with your manufacturer.

Selecting the Best Manufacturer

3. Investing in High-Quality Branding and Design

You may note this sentence “a picture is worth a thousand words.” High-quality designs and branding may not only provide you with a smooth digital presence in the online marketplace, but this will improve the experience of your clients. Amazon A+ Contents can assist you in achieving these objectives.

Investing in High Quality Branding and Design

4. Creating Standout Listings

Make sure to include the following elements in your Amazon listings:

In the Amazon description box, have as many details as possible. Making it as educational as possible. The majority of the customers viewing the product information are just about making purchasing decisions. 

So, take full advantage of this chance! To make the content easier to read, employ bullet points. Also, don’t forget to include trendy keywords inside your product description.

Maintain a straightforward approach. In the title, include vital information about your product. Assure to fit your company’s name. The length of your title should be between 100 and 150 characters. Be concise and strategic with your keywords!

Make it pleasant to the eye. You must make sure that your customers fully comprehend the item and how much it functions. From every aspect, take high-quality photographs/videos. 

Shoppers will typically get a fair notion of how everything looks in reality if there are at least six images. Mainly on the longer side, Amazon suggests at least choosing 1280 pixels.

5. Conducting Market Research

Whenever a product catches your attention, you may shake things up by opening an Instagram account and promoting your goods. 

You’ll be able to engage individuals more quickly in this manner, and it can also serve as a strategy for attracting outside traffic. 

Also, you may utilize it to solicit client feedback via surveys or instant communications, which will ultimately aid in the improvement of your marketing plan.

6. Determining a Fair Price

The pricing from $15 to $50 is suitable for such private label products. An item that sells for even less than $15 has a relatively narrow profit margin. 

Customers favor recognized brands for almost anything beyond $50. Thus any of it over the $50 can continue moving for private labels.

amazon fair pricing policy for Amazon Private Label

7. Using Amazon Fulfillment (FBA)

FBA is unquestionably a secure bet. This Amazon-backed fulfillment program not just provide the “peace of mind” that you need whenever fulfilling your clients’ order but also boosts customer confidence in your brand.

What are the Benefits of Selling on Amazon Private Label?

When considering starting to sell on Amazon’s private label, there are a few key benefits to consider. Let’s have a look at them:

1. Competition Has Been Reduce

Private labeled products become a godsend for you unless you own a retail store to price your current products with your competition. In most cases, you can purchase things from a source without a brand label on them. 

You can fix a price you like for those things that your opponents will be marketing at discounts. Furthermore, you will have complete control over every product. 

So that you’ll be able to request any improvements to the products from your manufacturers and address problems that customers may have with each product.

2. Margin Expansion

Whenever you utilize private-labeled products instead of any vendor’s brand name, which means you save the seller money. 

However, if you merely buy things and then private-label those, the price of items will be lower because the vendors may save a great deal of money for brand advertising and promotion. The vendors must spend even more money to advertise premium goods.

3. Booster for Compensation

Because private-label products provide higher profit margins, so you will be using that revenue to award your sales staff for winning the private-label products sales challenge. On private-label products, that compensating margin is relatively high. 

As a result, even after rewarding your salespeople, you may be ending saves a lot of cash. Private label products may be less expensive to purchase than branded ones, and you’ll be able to offer them at the same price in your business.

4. Builder of Brands

It’d help if you started your brand through private labeling. For example, if you own a clothing store, you can surely use your selected brand name to offer cloth-related products.

You can achieve this by purchasing products without labels from suppliers and applying your brand mostly in-store or by buying directly from suppliers who can give you personalized labeling.

5. Customer Loyalty and Satisfaction

Buyers nowadays appreciate locally produced goods, and then if they enjoy your private labeled goods, they’ll want more. You’ll be their only option for getting those items. But buyers’ loyalty and satisfaction are difficult to earn in the retail business.

What are the Drawbacks of Selling on Amazon Private Label?

Apart from the primary benefits, there are a few disadvantages to selling on Amazon Private Label:

1. Need an Extra Effort

Although private label items can provide consistent sales and profits, they always need extra effort and are not guaranteed success.

2. Establish a Reasonable Price

Bulk orders are the norm for manufacturers. To remain competitive, you’ll also need to establish a reasonable price for your goods.

3. Devote Time to Conducting Research

Whereas you won’t be worried about advertising budget, branding your goods and distinguishing yourself from the competitors is more complex than it appears. You’ll need to devote time to conducting research and establishing a solid online presence.

4. The Danger of Competing Against New Vendor

You always run the danger of competing against a new vendor with a more significant expenditure than yours because you’re rebranding an already popular product. If this happens, you’ll almost certainly lose a lot of money than a usual vendor.


1. Why Would You Use an Amazon Private Label?

Amazon Private Labeling is a good strategy for establishing a distinct identity from your competition. Additionally, it enables merchants to give something unique to their customers. Through private Labeling, you may select your brand image and reputation in the marketplace.

2. How simple is it to create a new Private Label and begin selling on Amazon?

You will establish the brand, origin of products, ship them here to the FBA storage facility, and have the products available for action in less than two months from the date the contract is signed.

3. Is Private Label a Good Investment?

Not always! But in most cases, selling private label products is far more financially viable than selling wholesale products. It is because it’s simpler to keep costs down. Profitability for private label retailers can reach up to 40%.

 4. What tools can sellers use to conduct product research?

There are numerous tools available to sellers. Some recommended tools are:

  • Product Discovery by Viral Launch
  • DSAmazon Quick View
  • Keepa -Amazon Price Tracker, and
  • Jungle Scout


Finally, you have a greater comprehension of what Amazon Private Label is; you’ll see that your achievement will often rely on the ability to perform thorough market research to make the optimal product selection and manufacturing and branding decisions.

There’s no particular schooling required for selling through Private Label except for tremendous persistence, patience, and determination.

You can structure your Amazon private label operations so the clients will develop a solid attachment to your brand.

Private labels aren’t a quick way to make money. However, if done correctly, you have the opportunity to become your employer and build an e-commerce enterprise. 

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