I’ve always been a huge nerd about branding and design and the way these two elements can influence sales online. As that passion grew, I quickly became the person that my friends and family would go to for any digital marketing advice. As more and more of my friends and colleagues started to balance all of life’s priorities—things like paying off student loans, saving for a down payment or starting a family—I realized that people needed more than a friend to talk with.

Research shows that 85% of companies fail to do their marketing correctly. However, when I looked at the options people had, it was clear why all of these companies fail on Amazon. In the U.S. today, there are over 400,000 Amazon-based businesses that need help, it was time for something to change.

In the U.S. today, most agencies focus on businesses who already have millions of dollars or charge rates up to $5,000 that are too high for many small businesses.

I co-founded Lab 916 with my longtime friend Ary Ashoor, with a mission to empower people to increase their revenue and brand revenue. We are building and scaling a uniquely efficient and comprehensive Amazon marketing team that is focused purely on increasing brand revenue and share the global Amazon channels.

Vincent Vu

Co-Founder and CEO

Meet the team


Co-Founder
&
CEO

Vincent Vu

Vincent Vu
Branding + Amazon Optimization Specialist / Co-Founder

I’ve always been an entrepreneur. After graduating from the University of California at Davis in 2012, I co-founded City Bicycle Co., the first bicycle startup at UC Davis and creators of the officially licensed UC Davis bicycling equipment. We spread to 20 cities around the country and helped thousands with stylish and affordable transportation. One year later, I co-founded Seigla Yoga, an athletic equipment company, where we sold our flagship yoga wheel to over 100,000 customers on Amazon in our first year.

Co-Founder

Ary Ashoor

Ary Ashoor
Data + Amazon Operations Specialist / Co-Founder

I started my career at the EPA collecting and analyzing environmental data in the office and in the field. My passion for data intersected with my love for data insight to craft a story from the insights and KPIs available. My knowledge in data has grown to become a more of a management-type where I oversee multiple points of data and craft an intersection that is perfect for all to enjoy. Vince and I teamed up to start Lab 916 to help other entrepreneurs navigate an increasingly complex digital marketplace.

Ary Ashoor
Data + Amazon Operations Specialist / Co-Founder

I started my career at the EPA collecting and analyzing environmental data in the office and in the field. My passion for data intersected with my love for data insight to craft a story from the insights and KPIs available. My knowledge in data has grown to become a more of a management-type where I oversee multiple points of data and craft an intersection that is perfect for all to enjoy. Vince and I teamed up to start Lab 916 to help other entrepreneurs navigate an increasingly complex digital marketplace.

Co-Founder 

Kharen Minasian

Kharen Minasian
Co-Founder

Serving as the third co-founder of Lab 916, Kharen Minasian is strategist behind the agency operation. He also oversees all of the multi million dollar sellers that the agency represents. His experience in brand building and in-depth understanding of human behavior, sales, and operations aides the agency and clients to continue to grow and reach new heights.