We’ve won the Amazon Ads Partner Award!

We’ve won the Amazon Ads Partner Award!

We’ve won the Amazon Ads Partner Award!

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+1 (916) 909-1695

Mon–Fri, 9am–8pm PT

$250M+

$250M+

Amazon Revenue Managed

Amazon Revenue Managed

15+ Years

15+ Years

Serving Established Brands

Serving Established Brands

One Proven System,
Tailored to Your Situation

The right program depends on where your Amazon presence is today.

Four Core Programs,
Depending on Where You're Starting

For brands currently on Vendor Central that need to move to Seller or hybrid

We design and execute a controlled move from Vendor Central to Seller Central so you keep revenue flowing while gaining margin, data, and control over your brand.

For brands with no real Amazon presence or a dead/half-managed account

For brands with no real Amazon presence or a dead/half-managed account

We build your entire Amazon channel from the ground up and then run it as your in-house team.

We build your entire Amazon channel from the ground up and then run it as your in-house team.

For brands already on Amazon with flat or declining performance

We audit the account, rebuild what's broken, and relaunch your Amazon channel with a clear strategy, clean data, and accountable ownership.

For brands already winning on Amazon and ready to expand

For brands already winning on Amazon and ready to expand

Once Amazon is predictable, we help you expand to Walmart, Target, Home Depot, TikTok Shop, and international Amazon marketplaces with the same disciplined approach.

Once Amazon is predictable, we help you expand to Walmart, Target, Home Depot, TikTok Shop, and international Amazon marketplaces with the same disciplined approach.

Amazon Asked Us to Show Their Advertisers How It’s Done

Lab 916 is one of the only Amazon advertising partners invited to be featured on Amazon.com for our work growing established brands on the marketplace.

From

"We're Not on Amazon"

to a Seven-Figure Channel in 14 Months

A leading manufacturer came to Lab 916 with zero direct Amazon presence. Their products were being sold by unauthorized resellers, and they had no control over pricing or brand presentation.

$1.8M

$1.8M

Amazon revenue in Year One

Amazon revenue in Year One

42%

42%

Gross margin after ads and fees

Gross margin after ads and fees

93%

93%

Unauthorized resellers removed

Unauthorized resellers removed

How We Work Together

Most brands need more than just ads or content—they need someone to actually own the channel.

That's what we do.

Channel Diagnostic & Plan

We review your current situation—no Amazon, Vendor-only, or messy Seller Central—and build a 12–18 month Amazon channel plan that your leadership team can actually understand and approve.

90-Day Build or Rebuild

We execute the heavy lift: setup, cleanup, creative, catalog, and launch campaigns. You get weekly check-ins and clear milestones; we handle the Amazon headaches.

Run & Scale the Channel

Once the foundation is in place, we operate as your Amazon department—managing ads, content, inventory, promotions, and constant troubleshooting, with reporting your CFO can read in five minutes.

Add New Marketplaces (When You're Ready)

After Amazon is predictable, we explore Walmart, Target, Home Depot, TikTok Shop, and international Amazon marketplaces based on your margin and ops capacity.

WHO WE ARE

We're Not a Generic Agency.
We're Amazon Specialists.

Most agencies dabble in Amazon. We've done nothing but Amazon for over 15 years—working exclusively with established brands that need someone to actually own the channel, not just run ads.

15+ Years

managing Amazon channels for established brands

Over 200 Served

including manufacturers, B2B brands, and CPG companies

Award Winning

Amazon Ads Partner Award Winner - featured on Amazon.com

Vincent Vu

Founder & CEO at Lab 916

Ary Ashoor

Ary Ashoor

Co-Founder at Lab 916

Co-Founder at Lab 916

See How Leading Brands Grow With Us

Free resources to help you understand what it takes to succeed on Amazon.

Amazon forced transition from Vendor Central. Managed complete migration including operations setup, maintaining all revenue through transition.

Brand came to us with stagnant sales and high ACOS. We rebuilt the catalog strategy, fixed suppressed listings, and implemented a new advertising structure

Industrial manufacturer with zero Amazon presence. Built complete channel from scratch including catalog architecture, brand registry, and operations setup.

And many more

Frequently Asked Questions

Frequently Asked Questions

Questions from brands considering Lab 916.

Questions from brands considering Lab 916.

We work with established manufacturers, B2B brands, and direct-to-consumer companies doing $5M+ in revenue who want to add or fix their Amazon channel without hiring a full internal team. If you're a hobbyist or startup testing products, we're probably not the right fit.
No. We work with brands that have zero Amazon presence, brands stuck in Vendor Central, and brands with messy Seller Central accounts that need a full rebuild.
It means you control your catalog, pricing, inventory, and brand presentation—instead of letting Vendor Central or random resellers dictate your Amazon strategy. We help you set up the right structure and then run it for you.
Sometimes—but only if the fundamentals are already strong. If your catalog, listings, creative, and inventory are a mess, PPC won't fix it. In those cases we start with a Turnaround & Relaunch or Channel Ownership program, then layer PPC on top.
Roughly: 0–90 days is build or rebuild, 3–6 months is stabilization and profitable campaigns on core products, 6–12+ months is when Amazon starts to look like a meaningful, predictable line on your P&L.
We work with established manufacturers, B2B brands, and direct-to-consumer companies doing $5M+ in revenue who want to add or fix their Amazon channel without hiring a full internal team. If you're a hobbyist or startup testing products, we're probably not the right fit.
No. We work with brands that have zero Amazon presence, brands stuck in Vendor Central, and brands with messy Seller Central accounts that need a full rebuild.
It means you control your catalog, pricing, inventory, and brand presentation—instead of letting Vendor Central or random resellers dictate your Amazon strategy. We help you set up the right structure and then run it for you.
Sometimes—but only if the fundamentals are already strong. If your catalog, listings, creative, and inventory are a mess, PPC won't fix it. In those cases we start with a Turnaround & Relaunch or Channel Ownership program, then layer PPC on top.
Roughly: 0–90 days is build or rebuild, 3–6 months is stabilization and profitable campaigns on core products, 6–12+ months is when Amazon starts to look like a meaningful, predictable line on your P&L.
We work with established manufacturers, B2B brands, and direct-to-consumer companies doing $5M+ in revenue who want to add or fix their Amazon channel without hiring a full internal team. If you're a hobbyist or startup testing products, we're probably not the right fit.
No. We work with brands that have zero Amazon presence, brands stuck in Vendor Central, and brands with messy Seller Central accounts that need a full rebuild.
It means you control your catalog, pricing, inventory, and brand presentation—instead of letting Vendor Central or random resellers dictate your Amazon strategy. We help you set up the right structure and then run it for you.
Sometimes—but only if the fundamentals are already strong. If your catalog, listings, creative, and inventory are a mess, PPC won't fix it. In those cases we start with a Turnaround & Relaunch or Channel Ownership program, then layer PPC on top.
Roughly: 0–90 days is build or rebuild, 3–6 months is stabilization and profitable campaigns on core products, 6–12+ months is when Amazon starts to look like a meaningful, predictable line on your P&L.

Ready to Take Control of Your Amazon Channel?

Let’s take the guesswork out of Amazon and make every dollar work harder.