Rupert’s Float, a unique pool float designed for small dogs, recognized an untapped market segment in the pet product industry. To launch their product on Amazon and target pet owners who wish to include their furry friends in their aquatic activities, they partnered with Lab 916.


Although Rupert’s Float had an innovative product, the challenge was to create awareness among pet owners and differentiate their product in the competitive pet product market on Amazon.



Let’s get started

Get started with us.

Reach out today to start your conversation, or just ask for more information on how our Amazon firm can grow your eCommerce division.