Roue Watches, a unique watch brand inspired by elements of classic cars, Scandinavian furniture, and German industrial design, sought to introduce their sophisticated timepieces to Amazon customers. For this, they engaged Lab 916.


While Roue Watches had a distinct product, penetrating the competitive watch market on Amazon required more than just unique design. They needed a solid e-commerce strategy to gain visibility, engage potential customers, and establish their brand.



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