Prime Time Packaging, a provider of high-quality, durable paper bags, was struggling to distinguish itself amidst the numerous packaging options available on Amazon. By partnering with Lab 916, the brand set out to enhance its visibility and appeal to a wider customer base.


Prime Time Packaging’s primary hurdles included differentiating its premium paper bags from the competition, conveying the product’s superior quality and value, and capturing the attention of a broad range of consumers on Amazon.



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