Pivot, the innovator of a palm-sized sensor that measures carbon monoxide in users’ breath to track smoking intensity, joined forces with Lab 916 to enhance its product’s visibility and appeal on Amazon. The goal was to reach more individuals seeking effective tools to quit smoking.


Despite having an innovative solution for smoking cessation, Pivot faced a challenge in reaching its target audience. Its product, while technologically advanced, was difficult to understand for many consumers. As such, it needed a way to effectively communicate its value proposition to prospective customers on Amazon.



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