Ovo Control, the developer of an innovative bird pest population and birth control bait specifically for pigeons, collaborated with Lab 916 to increase awareness and adoption of its products. Ovo Control’s bait is designed to control pigeon populations humanely in urban environments where they pose health and safety risks.


Ovo Control’s product was groundbreaking, but the company faced challenges in communicating its unique solution to potential customers. The market was unfamiliar with this humane approach to pigeon control, and misconceptions about the product’s safety and effectiveness were common.



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