Do you use Amazon for your e-commerce business, but are having a hard time gaining traction and scaling? You are not alone. And one question may keep you up at night; “How can I increase my best sellers rank and get my sales up?” Am I right? Let’s keep going.
Well, our research highlights two main aspects which many Amazon vendors tend to ignore. These two key factors will boost your best sellers rank on Amazon. These factors are accessibility and your availability. To optimize your sales and rankings, you’ll need to focus on these key aspects.
In this article, we’ll give you some easy and helpful tricks that will help you increase your availability and accessibility on Amazon search result pages and improve your sales, best seller rank and ROI.
First, always remember to think from a customer’s point of view and the pain points your product fixes for them. Ask yourself what problem does your product solve and what emotional points does it focus on for your customer.
Although many vendors are selling similar products on Amazon, some customers only want to buy a particular product from a particular vendor. Is it their pricing strategy or reputation that is winning customers over? Are the positive reviews and rankings making customers buy products from a certain vendor?
These types of questions influence the choice of many buyers. Before these questions arise, buyers search for a product. So, it goes without saying that a searchable product gets more attention of buyers and helps narrow down their choice.
The more your products are searched, the higher your best sellers rank becomes which in turn leads to more sales you are likely to make. If you are looking to get a higher rank on Amazon, you must focus on two main goals; these are availability and accessibility.
Let’s take a look at both of these characteristics. We have explained them in detail with a suitable strategy.
Make Your Product Searchable
The search for your products depends on how often they are available on Amazon’s search result page. More answered questions from your consumers will lead to a higher ranking on Amazon SERP. Thus, your sales and profit will increase.
Product search has a direct relation with Amazon metrics which are related to the contents of every product in the list. Your main goal should be to get found because all the buyers come here with the purpose of buying.
They will often go with the first best opportunity they get, and they don’t have much time to look for other options before buying. Industry research states that there are only 4% or fewer people who end up buying from somewhere else. This can give you more leverage, but to enjoy this, you will have to make your product findable.
Here are some proven tips that will lead you to success.
Focus On The Basics
Before we move forward, you must make sure that your target buyers have the required information about your product or service and business. If the information about your products and your business is not up to date, then Amazon’s search filter may not give the correct information and you may not be visible to your buyers. This is something that you don’t want.
Updating your product description regularly must be your priority so that your basic information is up to date and accurate. Ensure that every report is accurate, be it product characteristics, your pricing strategy, product warranty, or the important features of your product.
Up to date and accurate information will boost your visibility on Amazon and will allow you to dominate your product category. LAB916 can help you in this regard by developing effective Amazon strategies.
How To Increase Product Purchasing?
Selling your products on Amazon is affected by audience acceptability. When you have a high acceptability ratio, it means that your products would be sold according to the best market price. To convert the incoming traffic into potential buyers, you will need to start conversions.
For this, you will have to design a lead magnet. When we say lead magnet, we mean that your page must be catchy so that the incoming traffic and users would want to stop and read every little thing, be it your product description, testimonials from your previous buyers or anything else.
The more time visitors spend on your description page, the higher the chances of conversions. In the long term, this will not only lead to more sales but will also create a positive brand image.
Here are a few optimizing tips that will help you transform your product description page in a lead generating engine.
Point Out Product Features As Benefits
A boring and mundane bulleted list about features won’t work anymore. The main reason behind this is the fact that, “necessity is the mother of invention.” Until and unless you won’t spark a need for your product, you won’t be able to sell it.
Use some creative ideas while developing your page. Merge features with benefits to make your customer realize that your product is not just their want, but their need.
Keep The Conversations Going
Positive reviews and comments give you the leverage to outweigh your competitors. Engagement with your customers through live comments is synonymous to attracting more traffic on Amazon. Make sure to take every opportunity you get to converse with your buyers.
Think of some creative strategies so that whenever your buyers buy something from you, they feel inclined to leave a comment. For example, you can use a small card which requests them to leave a comment with a suggestion or a review in the package that you are sending. Also, you can offer a small giveaway for a comment, and there are endless possibilities to compel the customers to comment.
Optimize Your Sales With Amazon
A high selling product improves your chances to rank higher on Amazon SERP. Popular products are advantageous for Amazon, and so the company brings those products in the top list. This helps the seller in terms of more visibility.
If you are a new seller or even if you are an experienced seller but are not doing great on Amazon, then focus on giving away some promotional gifts and discount coupons with your product. You can also run Amazon PPC ads to get more visibility.
Just optimizing your Amazon list won’t be enough. You will need a proper plan to become a successful Amazon vendor. Work on your planning and initial marketing strategies as well. Smart decisions will allow you to beat your competitors.