Using a clever competitor targeting technique with updated content, niche gym equipment brand dramatically drives conversions and revenue while reducing costs
A brand new sporting goods and gym equipment company was looking to shock their Amazon performance by creating all new-ads and optimized content to quickly drive new sales and increased revenue.
THE GOALS
Increase product sales
Increase advertising sales
Increase revenues on product
THE APPROACH
Update product listing with SEO rich content, higher resolution images, infographics, and product video.
Introduced an extensive advertising campaign to increase product visibility and revenue.
Launched additional products and set up sustainable advertising initiatives to shift the reliance of sales from one item to a more diversified source of revenue.
The Results
Grew business by 7.62% year over year profits with ad spend equaling only 9.65% of sales. Factoring in advertising cost, the business remained stable for the year with a projected loss of 36.18% in revenue expected before Lab 916 joined.
Launched a brand new product from new listing with zero reviews and outside the top 100 to an all-time high
Took two different product lines to market in Q4, generating revenue equaling 3.3% of total sales.
In total, we helped the company generate a 51% profit margin after the Amazon, advertising, and agency fees.
