NxtBar is a food bar startup hailing from Charlotte, North Carolina with the mission to make healthier snacking easier, and more delicious.

Richard reached out to Lab 916 to lead NXT Bar’s product launch on Amazon from beginning to end – utilizing every strategy to stand out in a crowded nutrition bar space.


The main question we asked ourselves before beginning this project: how can we work backwards from the success of other nutrition bars on Amazon?

Services Rendered:

  • Full Product Launch Strategy
  • Keyword Research
  • Listing Optimization
  • Image Optimization
  • Product Photography
  • Enhanced Brand Content
  • Storefront


Over a 6 month period, we were able to achieve over 600% increase in sales, winner of the Amazon’s top rated badge and more.


The team at Lab 916 really does care about the products they work with and takes an “ownership” mentality of your brand. We look forward to additional product line launches and building a long term relationship with Lab 916.

Richard Lindemanis

President at NXT Bar

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