Listing improvements with advertising optimization help European eye care brand double their revenue year over year

European niche eye care brand  was founded in 2019 looking to double their business from last year with the same number of SKUs. 

THE GOALS

Overhaul Amazon creative with new content

Create new advertising campaigns and optimize

THE APPROACH

Use competitor branding as benchmark for listing, A+ content and storefront design

Use Lab 916 software to optimize daily bid amounts for optimized bidding with day-parting

The Results

  • Increasing PPC sales by over 200%
  • A 21% increase in Return on Ad Spend (RoAS) for 4.53x return for every dollar spent.