CITY BICYCLE COMPANY

UC DAVIS' FIRST BICYCLE STARTUP COMPANY.

Abstract

City Bicycle Company is a student-founded bicycle design company from the UC Davis looking to revamp their brand identity and upgrade their online branding. We helped City Bicycle Co. grow from a small and local home operation to a full-fledged eCommerce machine.

Method

We started with a full account audit identifying the most popular and profitable items for inventory, combined with a full brand identity refresh.

With the new brand firmly in place, paid traffic placements were placed behind Amazon, Facebook and Google Ads to bring paid traffic to a store where knew we had a great product and design. The rest, speaks for itself.

What we did

Full Rebranding

Amazon Strategy

Shopify Development

Photography

Videography

Social Media Marketing

SEM Optimization