Amazon Keyword Optimization
Amazon SEO is crucial to your sales bottom line. It does not matter how well branded, perfectly priced your products are, or how appealing they are to buyers – if they can’t find them.
But it’s different than normal SEO and requires knowledge of how Amazon work and attention to when it changes its ranking algorithms.
What is Amazon Keyword or SEO Optimization?
Why is an Amazon Keyword Optimization important?
The Listing Optimization Process
1. Keyword Research
2. Blending SEO with Creative
3. Upload and tracking
Our Key Focus Areas
We focus your new keyword optimization in the following areas:
What to expect?
Your listing optimization is delivered within 5 business days of your purchase. When you buy an Amazon listing optimization from Lab 916, we will reach out to you within 24 hours after e-mail to get account access, begin onboarding then your new team at Lab 916 will take lead here to complete your keyword optimization process along with one hour of free upload time. Your listing will be keyword optimized and we can begin building our partnership with next steps.
Amazon Keyword OptimizationTo refresh and optimize your keyword rankings on one Amazon listing
We will include a detailed keyword research report
You will receive a brand new optimized title, bullets, and keywords
We will help you upload this to your listing at no charge for first hour of upload time
Frequently Asked Questions
A member of Lab 916 will reach out to you via e-mail to begin getting account access and client permissions to your account. Once confirmed that we have proper permissions, we will take care of the rest and begin researching and building your new account plan.
We will need at a minimum:
- Seller central account access
- Admin permissions on certain views
- Access to your 3rd party software if needed
Yes, our Amazon copywriting team will make sure that we infuse both the most relevant Amazon keywords to your product, your competitor keywords and to use these keywords to describe your product in your brand’s voice.
Yes, as part of our agency onboarding process, we intake your brand materials and descriptions, also looking at your current Amazon listing, your marketplace niche, your closest competitors, and work backwards to create optimized keyword copywriting for your listing.
Yes, we will perform the first upload on your listing. If there are backend catalog issues or previous legacy account problems that prevent the upload – we can happily work on fixing your backend issues via our Amazon Support Troubleshooting service.
The Lab uses our own customized approval process where our team works with you to ensure your approval. In the unlikely event that you request drafts, we will certainly assist you. Our goal is to make sure that your optimized listing is setup efficiently so you can begin to reap the benefits of organic traffic and higher conversion rates faster.