Lab 916 is a full-service Amazon firm created by sellers for sellers.

We bring our clients real-world experience in product branding, storefront and product listing management, logistics and marketing. We have helped over 700 brands optimize over 20,000 product listings on Amazon since our agency founding.

Quick Facts about Lab 916

The Lab 916 Story

Out of their college dorm rooms at UC Davis, they founded City Bicycle Co. and their partnership with UC Davis allowed them to grow into selling through e-Commerce and Amazon.

Lab 916 was founded in 2011 not as a consulting firm but Amazon merchant.

That’s how they learned what it takes to design, manufacture, and sell a product on Amazon.com. They learned the hard way, too. They innovated the popular yoga wheel product and successfully sold it on Amazon but soon realized how cutthroat the global e-commerce world is. Based on their ongoing success as Amazon merchants (Vince and Ary still sell on Amazon), other sellers started to seek them out and hire them for their advice and services​

In 2016, Lab 916 was created as an Amazon marketing agency and consulting firm.

In 2020, Lab 916 managed over 1 million in Amazon ad spend with 4 million dollars return on investment.

This isn’t a data point we take lightly – multi-million dollar brands from around the world have turned to Lab 916 and put the Amazon side of their business into their care. The results have been remarkable – 50% revenue increases in a little as 6 months for client after client. The human side of the story is the warm, strong relationships that Lab 916 had developed with clients. And something else Lab 916 has built: a tight-knit team of marketing, branding, and Amazon experts. Like Lab 916 clients, that team is growing fast.

Our Vision, Mission, and Values

Our vision at Lab 916 is for independent retail businesses to thrive on Amazon’s global marketplaces without suffering from not knowing how Amazon works.
 
Our mission is to make that happen by providing a full-service Amazon agency based on real-world seller experience. The agency’s team provides not only e-Commerce but shipping, logistics, product branding, data services, SEO, advertising, and more – everything an entrepreneurial brand needs to grow on Amazon.

How do we make all this happen?

By leaning hard on our core values as an organization:

Accuracy

One of the issues many sellers have with Amazon is inaccuracy. This is a problem when it comes to, for example, accurate P&L reporting. We however, highly value accuracy to make accurate metrics and accurate reporting part of the way we do business.

Lean

We believe in staying lean and keeping costs low and flexibility high. We’re committed to growing carefully and maintaining s lean team of experts and professionals.

Commitment

We value long-term commitment in our business which aligns with our long-term commitment to Amazon expertise. We don’t believe in “get rich quick” schemes or approaches to marketing and selling on Amazon.

Transparency

Lab 916 operates on the principle of transparency and continually tries to help our clients uncover the murky world of doing business on Amazon. We’re very transparent about our pricing, our commitments, our team, and the sales and metrics that are important to our customers.

 

Our Team

Managing Partner

Ary Ashoor

Managing Partner

Vincent Vu

Project Management

Mason Drastal

marketing

Adam Wiggins

designer

Cassie Slack

DESIGNER

Daniel Mervis

Copywriter

Dolores Conkling

Amazon expert

Faizan Forhad

AMAZON EXPERT

Bhaskar Parachurri

Do you belong here?

If you think you have the skills to join our team, feel free to reach out with your resume as we are always open for new talent.

Partner with Lab 916

Leave us a message below and we can get a conversation started about what a potential project would look like between our companies.